Advertisement
The July 2025 brand reputation rankings for K-pop girl groups are in, and the results reflect a dynamic month of comebacks, global performances, and shifting fan engagement. Topping the list this time is BLACKPINK, who made an impressive comeback to reclaim the No. 1 spot with a striking brand reputation index of 8,488,643. Their index saw a sharp 35.20% increase compared to June, and the numbers align perfectly with the buzz surrounding their highly anticipated comeback single JUMP, released on July 11, as well as the continued success of their DEADLINE world tour. Keyword trends around BLACKPINK included phrases like “JUMP,” “full group,” and “Goyang concert,” and with a positive sentiment rate of 94.69%, the group’s grip on both media and public attention remains rock solid. Their performance momentum and group synergy continue to resonate with fans across the globe.
Following in second place is IVE, who held steady with a brand reputation index of 5,091,757, marking a slight yet steady increase of 1.88% from the previous month. Their consistent visibility in both Korean entertainment and international coverage has helped them maintain a loyal fan base and remain in the spotlight. Meanwhile, TWICE made one of the most noticeable jumps in the rankings, soaring to third place with 3,983,562 points. This marks a 33.94% increase in their brand reputation, largely attributed to the buzz around their latest release This Is For, which also dropped on July 11. Their engagement across platforms and high levels of interaction with fans seem to be translating into tangible traction in the brand index.
Red Velvet comes in at a strong fourth place with a score of 3,618,989, registering a healthy 17.78% growth. Known for their legacy in the K-pop industry and strong vocal performance, the group has been enjoying renewed attention thanks to a flurry of media appearances and active fan interactions. Rounding out the top five is OH MY GIRL with a brand index of 2,427,175. Their 4.09% rise reflects steady momentum, likely supported by ongoing promotions and the group’s close-knit connection with fans.
Other notable entries include new-generation groups like ILLIT and KiiiKiii, who are carving out strong positions in the middle tier of the rankings, signaling the growing power of rookie groups. Fan-favorites like (G)I-DLE, fromis_9, and FIFTY FIFTY also held their ground with respectable numbers. Meanwhile, older and legacy acts such as Girl’s Day, Apink, and Girls’ Generation continued to remain relevant in the rankings, proving the lasting impact of their discographies and fandoms.
The top 30 list presents an intriguing blend of powerhouse veterans and emerging stars, highlighting the ever-evolving nature of the K-pop landscape. As the summer season continues, it’s likely that more comebacks and festival stages will continue to influence these rankings in the months to come.