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BLACKPINK officially ended their three-year hiatus on July 11, 2025, with the release of their much-anticipated single JUMP and its striking music video. The comeback immediately took over global streaming charts, social media platforms, and fan forums, reigniting the global buzz around the group. Known for pushing visual and musical boundaries, BLACKPINK delivered a track that’s both sonically infectious and visually overwhelming. From the very first seconds of the music video, the energy is relentless—dynamic street scenes, fierce styling, and sharp choreography all come together to create an adrenaline-fueled viewing experience. Each member brings her distinct presence to the screen, but it’s the group’s synergy that gives JUMP its undeniable impact.
In the MV, BLACKPINK dominate chaotic city streets, turning them into their personal stage. Neon lights, flashing billboards, and aggressive camera angles enhance the gritty, high-fashion aesthetic. The choreography hits hard, with bold, precise moves that mirror the song’s defiant tone. Fans were quick to highlight the song’s addictive hook and how it combines BLACKPINK’s signature pop-trap elements with new sonic textures. Across the internet, BLINKs celebrated the group’s return, praising not only the bold visuals but also the members’ charisma and performance intensity. Within minutes, JUMP was trending in over 60 countries, showing that their global dominance remains intact.
The hype leading up to the comeback was carefully crafted. On July 7, YG Entertainment dropped a 30-second teaser that gave fans a first look at the JUMP concept. Set in a glowing futuristic city, the teaser showed towering billboards of Lisa, Jennie, Rosé, and Jisoo, each lit up against the skyline. The clip ended with the group standing in front of a large mural, exuding confidence and unity. Though brief, the teaser sent fans into a frenzy and racked up millions of views in hours. Speculation about the sound, concept, and meaning behind JUMP spread across social media, fueling anticipation.
This comeback marks more than just a return to music—it signals a new chapter for BLACKPINK. After solo ventures and brand endorsements over the past few years, the group’s reunion in JUMP reminds audiences of their unmatched chemistry as a quartet. It also sets the stage for the next phase of their career, including the ongoing DEADLINE World Tour. With bold visuals, a fresh yet familiar sound, and an undeniable presence, BLACKPINK’s JUMP isn’t just a comeback—it’s a full-force reentry into the spotlight.