How Prissy and Pop Built a Cheerful Pet Empire
From social media stardom to books, merchandising, and brand partnerships, Prissy and Pop have built a cheerful pet empire.
Latest Articles by Harry
How did Sebastian build his empire?
Sebastian isn’t just another dog or cat influencer with a social media account. His brand is carefully built around relatability, trustworthiness, and entertainment value.
Inside the business model of Norbert the therapy dog
For fans, every “like” on Instagram or purchase of a Norbert plush toy feels like a way to support their favorite therapy dog. For businesses, Norbert represents an irresistible opportunity to partner with a pet personality that radiates positivity.
Knight & Aston: Inside the Cheerful Business Model of America’s Favorite Pet Influencer Duo
Like most successful pet influencers in the USA, Knight & Aston’s business model is built on diversified revenue streams. Instead of relying on one source of income, they balance sponsored brand deals, merchandise, social media monetisation, affiliate partnerships, and even licensing opportunities.
How Samson the Cat Built a Purr-fect Business Model
By creating limited-edition drops and seasonal collections, Samson capitalises on scarcity marketing—a proven strategy in U.S. consumer culture.
Inside the Cheerful Business Model of Phineas & Tyrion
At first glance, it’s easy to assume Phineas & Tyrion simply post cute photos for fun. But like many of the top U.S. pet influencers, their accounts are run with the precision of a small media company.
How Steve Built a Thriving Pet Influencer Business Model in the USA
Unlike influencers who cycle through one-off deals, Steve’s team focuses on building multi-campaign partnerships. That means consistency for fans and stable revenue for the business—an approach that strengthens both brand identity and consumer trust.
Inside the business model of Tika the Iggy
From brand partnerships to merchandise and platform monetization, Tika the Iggy has built an empire that reflects not only her charm but also the evolution of pet influencer marketing in the USA.
Inside the Business Model of Jackson the Dalmatian
Jackson the Dalmatian is a shining example of how a dog influencer can transform social media fame into a profitable and sustainable brand.
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