Latest Articles by Harry

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How did Sebastian build his empire?

Sebastian isn’t just another dog or cat influencer with a social media account. His brand is carefully built around relatability, trustworthiness, and entertainment value.

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Inside the business model of Norbert the therapy dog

For fans, every “like” on Instagram or purchase of a Norbert plush toy feels like a way to support their favorite therapy dog. For businesses, Norbert represents an irresistible opportunity to partner with a pet personality that radiates positivity.

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