Apple’s upcoming Magic keyboard to target budget iPads and iPad Air, reports Mark Gurman

This new version aims to bridge the gap between Apple’s high-end and entry-level devices, offering users of more affordable iPads the chance to enhance their productivity with a keyboard that integrates seamlessly with their device.

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Apple is reportedly developing a new Magic Keyboard designed specifically for budget iPads and the iPad Air, according to industry insider Mark Gurman. The move is seen as part of Apple’s broader strategy to make its premium accessories more accessible to a wider range of users, expanding the appeal of its tablet lineup.

Gurman, known for his accurate predictions regarding Apple’s product roadmap, revealed that the upcoming Magic Keyboard will be a more affordable alternative to the existing model, which currently caters primarily to the iPad Pro. This new version aims to bridge the gap between Apple’s high-end and entry-level devices, offering users of more affordable iPads the chance to enhance their productivity with a keyboard that integrates seamlessly with their device.

The new Magic Keyboard is expected to retain many of the features that have made the original a hit among iPad Pro users, including a built-in trackpad, backlit keys, and a magnetic attachment system that allows for easy docking and undocking. However, it will likely come with some design tweaks and material changes to lower the price point, making it more accessible for users of the iPad Air and entry-level iPads.

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“Apple’s focus on creating a more budget-friendly Magic Keyboard aligns with its broader strategy of making its ecosystem more inclusive,” Gurman noted. This move is likely to benefit students, educators and casual users who have traditionally opted more affordable tablets yet want to seek premium typing experience.

The introduction of a more affordable Magic Keyboard could further solidify the iPad’s position as a versatile tool for both work and play, appealing to a broader audience. With the new accessory expected to launch alongside the next generation of iPads, Apple is clearly aiming to enhance the functionality of its tablets across all price ranges.