THE BLACK LABEL’s newest venture, ALLDAY PROJECT, made a striking first impression with the release of their debut single FAMOUS on June 16. As the label’s first-ever mixed-gender group, the anticipation surrounding this launch was already sky-high, further amplified by the teaser drops and the enigmatic reveal of its five members: Lee Youngseo, Annie Moon, Bailey Drew Sok, Jo Woochan, and Tarzzan (Lee Chae Won).
Despite cheekily claiming “We ain’t even famous,” the music video and track suggest otherwise. From its opening seconds, the FAMOUS MV dives into a moody, grayscale palette with hints of metallic blues and blacks, setting a tone that’s both futuristic and grounded in confidence. It’s an aesthetic that feels simultaneously sleek and rebellious—a fitting backdrop for a group aiming to break industry norms.
The song delivers its message with swagger and subtle sarcasm, calling out perceptions of fame and worth with clever lyrics like:
“My worth’s counted in billions / Name is ‘The Greatest Unfamous’” and
“Not even famous but they wanna be us / Same air, but we’re on a different level.”
This isn’t just a debut track—it’s a declaration. ALLDAY PROJECT isn’t chasing validation—they’re building their own lane.
Each member brings their unique strengths to the table. Whether it’s Woochan’s confident rap delivery, Annie Moon’s visual charisma, or Bailey Drew’s sharp dance execution, the MV showcases an equitable distribution of talent, screen time, and musical responsibility—an aspect that’s often difficult to achieve in ensemble debuts. Their diverse backgrounds in music, dance, modelling, and choreography give the group a refreshing eclecticism that sets them apart in an industry that often thrives on uniformity.
The video has already amassed over 260,000 YouTube views, a promising number that hints at a growing and intrigued fanbase. As the full album drops on June 23, expectations are now even higher. With FAMOUS, ALLDAY PROJECT has shown they’re not just another rookie group—they’re a statement in motion, ready to disrupt the norms and build a fandom on their own unapologetic terms.
