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A notable shift is underway at HYBE, and it hasn’t gone unnoticed by ARMYs. As June began, photos of workers removing SEVENTEEN’s large banner from the Yongsan HYBE headquarters stirred online conversations. The timing is critical—BTS’ military return is just around the corner, and FESTA 2025 is fast approaching. What was once a bold “SEVENTEEN WILL CHALLENGE ETERNITY” declaration, installed just before SEVENTEEN’s May 26 debut anniversary, has now made way for what many hope will be a tribute to BTS’ legacy. The original replacement had drawn backlash, particularly because it mirrored the structure of BTS’ iconic “BTS PRESENTS EVERYWHERE” slogan. For a fandom as deeply rooted in symbolism and sentiment as ARMY, the temporary overshadowing during BTS’ milestone month felt jarring.
With BTS’ anniversary falling on June 13 and the group’s full military return wrapping up this month, fans are highly attuned to every signal—especially at a time when emotions are running high. The removal of SEVENTEEN’s banner just hours before June began has been interpreted by many as a symbolic clearing of space, almost like a visual passing of the torch back to BTS. For ARMYs, this month isn’t just about FESTA or fanservice—it’s the beginning of a new era, as all seven members reunite by the end of June. From Jin and J-Hope already being discharged, to RM and V’s imminent return on June 10, followed by Jimin and Jungkook on June 11, and finally SUGA on June 21, the group’s reunion feels more tangible than ever.
Social media lit up in reaction to the banner change. Some ARMYs expressed relief, acknowledging the overdue correction, while others took a lighter tone, joking about how even BTS might find their fans’ passionate reactions entertaining. Amid the humor and hype, what remains clear is the collective anticipation for FESTA 2025. Scheduled for June 13–14 at KINTEX Exhibition Center 2, this year’s celebration marks BTS’ 12th debut anniversary. Yet, it also symbolizes a rebirth—a prelude to their long-awaited return to group activities.
Whether or not all members, especially SUGA, appear at FESTA remains uncertain. But even without confirmation, the energy surrounding this year’s event is unmistakably different. It’s not just nostalgia—it’s momentum. And as the purple lights return to HYBE’s walls and the final discharge dates draw near, ARMYs are holding their breath for what promises to be one of the most meaningful FESTAs yet.