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The rise of modern tarot as a global business
Once considered a niche mystical practice, tarot has evolved into a vibrant global economy that blends spirituality with digital entrepreneurship. Social media has transformed tarot from a private ritual into a thriving industry, where intuitive readers become influential brand leaders. Platforms like Instagram, YouTube, and Patreon have allowed tarot practitioners to connect with millions, offering readings, workshops, and spiritual coaching that transcend geography and culture.
This new era of spiritual business is driven by creators who merge ancient wisdom with modern marketing. Two standout figures in this global transformation are Chris Corsini and Michelle Santagate. Both have mastered the art of turning intuition into impact, creativity into commerce, and authenticity into sustainable income. Yet, their approaches could not be more different — one thrives on accessibility and inclusivity, while the other focuses on premium transformation and spiritual strategy.
Who are Chris Corsini and Michelle Santagate?
Chris Corsini is a globally celebrated tarot reader, astrologer, and spiritual educator known for his groundbreaking inclusivity and accessible teaching style. He built his brand on authenticity, social consciousness, and emotional connection. Corsini’s business is deeply rooted in accessibility — from offering sign-language interpretation in his workshops to implementing donation-based pricing models that allow everyone to participate regardless of financial status. His digital empire spans multiple platforms, including Patreon, YouTube, and Instagram, where he engages a large global audience.
Michelle Santagate, on the other hand, positions herself as a spiritual strategist and manifestation mentor. Her approach to tarot combines intuitive reading with mindset coaching and energetic alignment. Santagate has built a high-value brand around empowerment, personal growth, and financial manifestation. Through structured digital programs, 1:1 coaching, and subscription-based communities, she offers clients a clear path from spiritual awakening to real-world transformation. While Corsini’s model emphasizes inclusion, Santagate’s focuses on intentionality, premium value, and strategic personal development.
Chris Corsini’s business model — The accessible spiritual empire
Chris Corsini’s tarot business model is a case study in conscious capitalism. At its core is a mission to make spiritual education accessible and inclusive for everyone. His approach integrates social responsibility, emotional healing, and digital creativity — creating an ecosystem that feels more like a community than a brand.
Income streams and monetization channels
Corsini’s business operates across multiple income streams. He offers donation-based astrology and tarot workshops, often with sliding-scale pricing that invites people to pay what they can afford. This model, while seemingly unconventional, has proven sustainable through sheer community loyalty and scale. His Patreon membership provides subscribers with exclusive content, including monthly energy updates, tarot spreads, and astrology deep-dives.
Corsini also generates revenue from merchandise sales, such as apparel and affirmation cards that align with his inclusive ethos. Brand partnerships and collaborations with wellness and lifestyle brands add another layer of monetization, further extending his digital reach. His YouTube channel and live virtual events draw global audiences, while limited in-person retreats and special sessions create high-impact, high-value experiences.
The brand identity and audience connection
Corsini’s success lies in his ability to merge empathy with enterprise. His brand identity revolves around radical acceptance, authenticity, and community building. By openly discussing topics like mental health, inclusivity, and emotional healing, Corsini fosters trust and transparency. His frequent use of ASL interpreters in videos and workshops sets him apart as a truly accessible creator, appealing to audiences who value inclusivity and social consciousness.
Corsini’s social media presence feels like a digital festival of spiritual energy — colorful, inclusive, and unfiltered. This authenticity not only drives engagement but also converts emotional connection into long-term financial support. His business thrives on community-driven revenue, a model that reflects his belief that collective energy sustains abundance.
Michelle Santagate’s business model — The spiritual strategist
Michelle Santagate represents the other side of the tarot business spectrum — the high-value, transformation-focused model. Where Corsini emphasizes accessibility, Santagate builds her business on structure, empowerment, and long-term client evolution. Her approach combines tarot, manifestation coaching, and energy healing into a cohesive framework designed to help clients manifest abundance in every aspect of life.
Income streams and service ecosystem
Santagate’s business model is multi-dimensional, integrating both one-on-one coaching and group mentorship programs. Her flagship offerings include manifestation and intuitive mastery courses, designed to help clients align their energy with financial and emotional goals. She also operates a subscription-based membership community, where followers access exclusive monthly content, guided meditations, and group sessions.
Additionally, Santagate leverages her online influence through digital courses, brand partnerships, and private readings. Her ability to position tarot not just as a divination tool but as a strategy for life and business transformation allows her to command premium pricing. She effectively monetizes through tiered services, catering to both casual learners and high-end clients seeking spiritual mentorship.
Building a high-value brand in a saturated market
In an industry crowded with online tarot readers, Santagate stands out by defining herself as a spiritual strategist rather than just a reader. Her branding focuses on empowerment and transformation, creating a clear value proposition for clients seeking real-life change. The tone of her business communication blends motivation with mysticism — aspirational yet grounded.
By presenting tarot as both intuitive guidance and strategic tool, Santagate bridges the gap between spirituality and personal development. Her use of storytelling, professional branding, and digital course ecosystems elevates her image beyond that of a typical influencer. Each of her offerings contributes to a broader vision of spiritual entrepreneurship as self-mastery.
Comparing the two business models — Inclusivity vs. intensity
When comparing the business models of Chris Corsini and Michelle Santagate, the contrast is striking yet complementary. Corsini’s community-based, donation-driven model prioritizes accessibility, emotional connection, and inclusivity. Santagate’s premium coaching framework focuses on intentional transformation, structured programs, and long-term mentorship.
Corsini uses pricing as a tool for inclusion, believing that accessibility fosters abundance. Santagate, on the other hand, uses pricing as a symbol of value and commitment, ensuring clients invest deeply in their growth. Both models succeed because they align authentically with each creator’s personal philosophy and audience expectations.
Marketing psychology and digital strategy
Corsini’s digital strategy thrives on emotional resonance and community storytelling. His content feels spontaneous, genuine, and creatively messy — exactly what his audience loves. His use of Instagram and YouTube emphasizes connection over conversion, allowing trust to naturally evolve into financial support.
Santagate’s digital strategy, meanwhile, reflects precision and clarity. Her branding is visually polished and emotionally empowering, often integrating manifestation language and spiritual entrepreneurship themes. She uses email funnels, webinars, and content marketing to attract clients who are ready for structured spiritual growth. While Corsini creates belonging, Santagate creates transformation.
Global monetization and long-term sustainability
Both Corsini and Santagate understand the power of diversification. Corsini sustains his business through community donations, global workshops, and evergreen Patreon subscriptions. His longevity lies in his authenticity and consistent value delivery. Santagate sustains hers through scalable digital programs and brand partnerships, ensuring consistent revenue even as she expands her reach.
Their success underscores an important truth: in the digital tarot economy, authentic alignment is the new currency. Whether through inclusion or strategy, both have built models that honor their integrity while serving a global audience.
The broader business lesson — What we can learn as viewers
The business models of Chris Corsini and Michelle Santagate reveal that spiritual entrepreneurship is no longer about selling predictions — it’s about facilitating empowerment. For aspiring creators or curious followers, the takeaway is clear: authenticity, creativity, and consistency matter more than algorithms or trends.
Corsini teaches us that generosity and accessibility can build lifelong trust and financial stability. Santagate shows that structure and strategic branding can transform spirituality into a sustainable, high-value career. Both paths are valid, powerful, and deeply human.
The hidden angle no one talks about
Beneath the surface of monetization lies something even more fascinating: digital empathy. Both Corsini and Santagate embody a new wave of conscious capitalism, where emotional intelligence becomes the core of business strategy. They prove that spirituality and entrepreneurship can coexist without contradiction — one fuels the other.
In a world where audiences crave meaning as much as material success, their businesses remind us that the future of the tarot industry isn’t just mystical; it’s mindful, inclusive, and deeply connected. And that might just be the most powerful magic of all.
This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.