How Chris Corsini and Brigit Esselmont Built Two of the World’s Most Influential Tarot Empires
The new age of tarot: from mysticism to global entrepreneurship
Once tucked away in the corners of metaphysical bookstores, tarot reading has evolved into a billion-dollar digital niche. The fusion of spirituality, creativity, and online branding has allowed modern readers to become global entrepreneurs. Among the most successful are Chris Corsini and Brigit Esselmont, two pioneers who have built distinct yet equally influential tarot empires. While Corsini infuses performance art, inclusivity, and intuitive flow into his spiritual brand, Esselmont — founder of Biddy Tarot — built a structured, education-driven business that has become the industry’s gold standard for tarot learning.
Both have leveraged the internet not just to share insight but to monetize intuition, offering a case study in how the digital spirituality economy operates. Their stories represent two sides of the same tarot coin: one rooted in soulful connection and accessibility, the other in structure, strategy, and educational value.
How Chris Corsini transformed intuitive art into a multichannel tarot brand
A creative soul meets digital spirituality
Chris Corsini, a Canadian-born intuitive artist and spiritual teacher, entered the public eye through his unique combination of tarot, astrology, and inclusive art. His content stands out not only for its accuracy and emotional depth but also for its accessibility — his videos often feature sign language interpretation, reflecting his commitment to inclusivity.
Corsini’s rise was organic. What began as live tarot and astrology sessions evolved into a multichannel spiritual enterprise, reaching millions through platforms like Instagram, YouTube, and Patreon. His authenticity — unfiltered, compassionate, and deeply human — became the cornerstone of his brand.
Chris Corsini’s income sources: where intuition meets entrepreneurship
Unlike traditional tarot readers who rely solely on one-on-one readings, Chris Corsini diversified early. His revenue streams reflect an intuitive yet strategic understanding of how digital spirituality scales:
- Patreon Memberships: Corsini’s Patreon is one of his most successful ventures, offering exclusive forecasts, workshops, and community circles. His patrons pay tiered monthly fees for deeper access — from early readings to spiritual mentorship content.
- Workshops and Masterclasses: He conducts live online workshops on full moon and new moon rituals, shadow work, and spiritual alignment. These paid sessions attract hundreds globally and often sell out within hours.
- Digital Downloads: Corsini sells downloadable astrology and tarot guides, offering fans affordable ways to deepen their practice while maintaining passive income.
- Merchandise and Brand Collaborations: From crystal sets to apparel, Corsini’s merchandise blends style and spirituality. He occasionally collaborates with conscious brands that align with his inclusive message.
- Live Events and Festivals: His live events — often combining performance art, dance, and collective healing — serve as experiential extensions of his digital brand.
Building a global spiritual community
Corsini’s greatest business achievement may be his community-driven growth. His followers aren’t passive consumers; they’re part of a movement that values authenticity and inclusivity. His decision to integrate sign language, prioritize mental health, and encourage donation-based access options ensures that his audience feels seen and supported. This approach transforms customers into collaborators — and followers into lifelong patrons.
In essence, Chris Corsini’s business model thrives on emotional connection and accessibility. His model is fluid, intuitive, and powered by collective energy — perfectly suited for a generation seeking both spiritual meaning and authentic human connection online.
Inside Brigit Esselmont’s Biddy Tarot Academy: education as an empire
From blogger to business mogul in the digital spirituality economy
Long before tarot went mainstream on TikTok and Instagram, Brigit Esselmont saw its potential as a digital education empire. In 1999, she launched Biddy Tarot, initially as a personal blog to share interpretations of the cards. Over two decades, that small passion project grew into one of the most trusted online platforms for tarot learning.
Today, Biddy Tarot is a six-figure online education brand that has trained thousands of readers worldwide. It has a global audience exceeding five million annual visitors, driven by a content ecosystem that includes courses, certification programs, and a best-selling book series. Esselmont’s approach transformed tarot from mystic mystery into a structured, teachable system.
Brigit Esselmont Biddy Tarot revenue streams: mastering the digital education model
Esselmont’s revenue strategy reflects a business mind honed for scalability and automation:
- Online Courses and Certifications: The Biddy Tarot Certification Program is her flagship product, offering structured modules and mentorship for aspiring tarot readers. It combines the rigor of traditional education with spiritual learning.
- Digital Products: From downloadable tarot guides to journaling templates, Esselmont has turned every aspect of tarot learning into an accessible product line.
- Membership Programs: Biddy Tarot’s community memberships offer ongoing learning and access to resources. This recurring revenue stream stabilizes cash flow while building long-term customer relationships.
- Affiliate Partnerships and Brand Collaborations: Esselmont’s collaborations with spiritual product brands and online educators further expand her income base.
- Publishing and Media: Her books, podcasts, and guest appearances contribute to both brand awareness and diversified income.
Esselmont’s business philosophy focuses on empowerment through knowledge. She demystified tarot by removing its gatekeeping aura — turning it into a professional skill rather than a hidden art. Her model thrives on systems, education, and repeatable success.
Scaling Biddy Tarot: structure, automation, and trust
Unlike Corsini’s community-led flow, Biddy Tarot operates like a well-oiled educational enterprise. Esselmont leverages email marketing funnels, social media automation, SEO, and webinars to drive consistent conversions. The brand’s user experience — from website design to student support — mirrors an e-learning platform more than a spiritual blog.
Biddy Tarot’s success lies in trust. The brand positions tarot as a legitimate tool for personal growth and entrepreneurship, appealing to both hobbyists and aspiring professionals. In doing so, Esselmont has transformed the perception of tarot from mystical to mainstream.
Comparing the business blueprints: authenticity vs. structure in the tarot industry
When analyzing the tarot business models of Chris Corsini and Brigit Esselmont, one thing becomes clear: both are wildly successful because they reflect their founders’ core identities.
Chris Corsini’s model thrives on emotional energy and authenticity. His brand feels human, spontaneous, and artistically expressive. It attracts followers seeking emotional resonance and inclusivity — a digital reflection of the spiritual experience itself.
Brigit Esselmont’s model, by contrast, is the embodiment of structure. Biddy Tarot appeals to learners who crave clarity, consistency, and professionalism. Her approach elevates tarot into an educational framework — predictable, profitable, and scalable.
| Element | Chris Corsini | Brigit Esselmont (Biddy Tarot) |
|---|---|---|
| Core Business Focus | Inclusivity, art, community connection | Education, structure, certification |
| Main Income Sources | Patreon, workshops, live events, digital guides | Courses, memberships, digital downloads |
| Brand Personality | Fluid, emotional, artistic | Professional, structured, empowering |
| Audience Type | Spiritual seekers and creatives | Learners, aspiring tarot professionals |
| Growth Driver | Authentic community engagement | Automated education systems |
Corsini’s empire runs on energy and engagement, while Esselmont’s thrives on systems and sustainability. Yet both understand the essence of digital entrepreneurship — converting personal passion into scalable, purpose-driven income.
How digital tools power the tarot economy
Both Corsini and Esselmont have mastered the use of digital tools to sustain and grow their influence. Corsini’s Patreon, Instagram, and YouTube serve as emotional touchpoints, creating real-time intimacy. His live sessions turn digital content into communal rituals.
Esselmont, meanwhile, utilizes email lists, SEO strategies, and online learning platforms to create a funnel-based approach to growth. Her e-learning systems run almost autonomously, generating income even while she’s offline.
Both models reflect the broader digital spirituality economy — where influence depends not just on talent, but on technological literacy. By mastering both intuition and infrastructure, Corsini and Esselmont have created blueprints for a new generation of spiritual entrepreneurs.
The new economy of emotional guidance: where art meets enterprise
In a world where emotional connection is currency, both Chris Corsini and Brigit Esselmont have built brands that monetize empathy and empowerment. Corsini’s work embodies authentic connection, using art and inclusivity to make spirituality accessible. Esselmont’s Biddy Tarot represents educational empowerment, turning intuition into a professional pathway.
Together, they illustrate a shift in how we value spiritual work — not as a hobby or side hustle, but as a viable business model that serves emotional well-being on a global scale. Their success demonstrates that in the digital age, intuition can be infrastructure, and spirituality can scale without losing soul.
Behind the tarot curtain lies a new kind of entrepreneurship — one that blends heart and hustle, showing that the future of business may be written not just in code or commerce, but in cards.
How Chris Corsini and Brigit Esselmont Built Two of the World’s Most Influential Tarot Empires
The new age of tarot: from mysticism to global entrepreneurship
Once tucked away in the corners of metaphysical bookstores, tarot reading has evolved into a billion-dollar digital niche. The fusion of spirituality, creativity, and online branding has allowed modern readers to become global entrepreneurs. Among the most successful are Chris Corsini and Brigit Esselmont, two pioneers who have built distinct yet equally influential tarot empires. While Corsini infuses performance art, inclusivity, and intuitive flow into his spiritual brand, Esselmont — founder of Biddy Tarot — built a structured, education-driven business that has become the industry’s gold standard for tarot learning.
Both have leveraged the internet not just to share insight but to monetize intuition, offering a case study in how the digital spirituality economy operates. Their stories represent two sides of the same tarot coin: one rooted in soulful connection and accessibility, the other in structure, strategy, and educational value.
How Chris Corsini transformed intuitive art into a multichannel tarot brand
A creative soul meets digital spirituality
Chris Corsini, a Canadian-born intuitive artist and spiritual teacher, entered the public eye through his unique combination of tarot, astrology, and inclusive art. His content stands out not only for its accuracy and emotional depth but also for its accessibility — his videos often feature sign language interpretation, reflecting his commitment to inclusivity.
Corsini’s rise was organic. What began as live tarot and astrology sessions evolved into a multichannel spiritual enterprise, reaching millions through platforms like Instagram, YouTube, and Patreon. His authenticity — unfiltered, compassionate, and deeply human — became the cornerstone of his brand.
Chris Corsini’s income sources: where intuition meets entrepreneurship
Unlike traditional tarot readers who rely solely on one-on-one readings, Chris Corsini diversified early. His revenue streams reflect an intuitive yet strategic understanding of how digital spirituality scales:
- Patreon Memberships: Corsini’s Patreon is one of his most successful ventures, offering exclusive forecasts, workshops, and community circles. His patrons pay tiered monthly fees for deeper access — from early readings to spiritual mentorship content.
- Workshops and Masterclasses: He conducts live online workshops on full moon and new moon rituals, shadow work, and spiritual alignment. These paid sessions attract hundreds globally and often sell out within hours.
- Digital Downloads: Corsini sells downloadable astrology and tarot guides, offering fans affordable ways to deepen their practice while maintaining passive income.
- Merchandise and Brand Collaborations: From crystal sets to apparel, Corsini’s merchandise blends style and spirituality. He occasionally collaborates with conscious brands that align with his inclusive message.
- Live Events and Festivals: His live events — often combining performance art, dance, and collective healing — serve as experiential extensions of his digital brand.
Building a global spiritual community
Corsini’s greatest business achievement may be his community-driven growth. His followers aren’t passive consumers; they’re part of a movement that values authenticity and inclusivity. His decision to integrate sign language, prioritize mental health, and encourage donation-based access options ensures that his audience feels seen and supported. This approach transforms customers into collaborators — and followers into lifelong patrons.
In essence, Chris Corsini’s business model thrives on emotional connection and accessibility. His model is fluid, intuitive, and powered by collective energy — perfectly suited for a generation seeking both spiritual meaning and authentic human connection online.
Inside Brigit Esselmont’s Biddy Tarot Academy: education as an empire
From blogger to business mogul in the digital spirituality economy
Long before tarot went mainstream on TikTok and Instagram, Brigit Esselmont saw its potential as a digital education empire. In 1999, she launched Biddy Tarot, initially as a personal blog to share interpretations of the cards. Over two decades, that small passion project grew into one of the most trusted online platforms for tarot learning.
Today, Biddy Tarot is a six-figure online education brand that has trained thousands of readers worldwide. It has a global audience exceeding five million annual visitors, driven by a content ecosystem that includes courses, certification programs, and a best-selling book series. Esselmont’s approach transformed tarot from mystic mystery into a structured, teachable system.
Brigit Esselmont Biddy Tarot revenue streams: mastering the digital education model
Esselmont’s revenue strategy reflects a business mind honed for scalability and automation:
- Online Courses and Certifications: The Biddy Tarot Certification Program is her flagship product, offering structured modules and mentorship for aspiring tarot readers. It combines the rigor of traditional education with spiritual learning.
- Digital Products: From downloadable tarot guides to journaling templates, Esselmont has turned every aspect of tarot learning into an accessible product line.
- Membership Programs: Biddy Tarot’s community memberships offer ongoing learning and access to resources. This recurring revenue stream stabilizes cash flow while building long-term customer relationships.
- Affiliate Partnerships and Brand Collaborations: Esselmont’s collaborations with spiritual product brands and online educators further expand her income base.
- Publishing and Media: Her books, podcasts, and guest appearances contribute to both brand awareness and diversified income.
Esselmont’s business philosophy focuses on empowerment through knowledge. She demystified tarot by removing its gatekeeping aura — turning it into a professional skill rather than a hidden art. Her model thrives on systems, education, and repeatable success.
Scaling Biddy Tarot: structure, automation, and trust
Unlike Corsini’s community-led flow, Biddy Tarot operates like a well-oiled educational enterprise. Esselmont leverages email marketing funnels, social media automation, SEO, and webinars to drive consistent conversions. The brand’s user experience — from website design to student support — mirrors an e-learning platform more than a spiritual blog.
Biddy Tarot’s success lies in trust. The brand positions tarot as a legitimate tool for personal growth and entrepreneurship, appealing to both hobbyists and aspiring professionals. In doing so, Esselmont has transformed the perception of tarot from mystical to mainstream.
Comparing the business blueprints: authenticity vs. structure in the tarot industry
When analyzing the tarot business models of Chris Corsini and Brigit Esselmont, one thing becomes clear: both are wildly successful because they reflect their founders’ core identities.
Chris Corsini’s model thrives on emotional energy and authenticity. His brand feels human, spontaneous, and artistically expressive. It attracts followers seeking emotional resonance and inclusivity — a digital reflection of the spiritual experience itself.
Brigit Esselmont’s model, by contrast, is the embodiment of structure. Biddy Tarot appeals to learners who crave clarity, consistency, and professionalism. Her approach elevates tarot into an educational framework — predictable, profitable, and scalable.
| Element | Chris Corsini | Brigit Esselmont (Biddy Tarot) |
|---|---|---|
| Core Business Focus | Inclusivity, art, community connection | Education, structure, certification |
| Main Income Sources | Patreon, workshops, live events, digital guides | Courses, memberships, digital downloads |
| Brand Personality | Fluid, emotional, artistic | Professional, structured, empowering |
| Audience Type | Spiritual seekers and creatives | Learners, aspiring tarot professionals |
| Growth Driver | Authentic community engagement | Automated education systems |
Corsini’s empire runs on energy and engagement, while Esselmont’s thrives on systems and sustainability. Yet both understand the essence of digital entrepreneurship — converting personal passion into scalable, purpose-driven income.
How digital tools power the tarot economy
Both Corsini and Esselmont have mastered the use of digital tools to sustain and grow their influence. Corsini’s Patreon, Instagram, and YouTube serve as emotional touchpoints, creating real-time intimacy. His live sessions turn digital content into communal rituals.
Esselmont, meanwhile, utilizes email lists, SEO strategies, and online learning platforms to create a funnel-based approach to growth. Her e-learning systems run almost autonomously, generating income even while she’s offline.
Both models reflect the broader digital spirituality economy — where influence depends not just on talent, but on technological literacy. By mastering both intuition and infrastructure, Corsini and Esselmont have created blueprints for a new generation of spiritual entrepreneurs.
The new economy of emotional guidance: where art meets enterprise
In a world where emotional connection is currency, both Chris Corsini and Brigit Esselmont have built brands that monetize empathy and empowerment. Corsini’s work embodies authentic connection, using art and inclusivity to make spirituality accessible. Esselmont’s Biddy Tarot represents educational empowerment, turning intuition into a professional pathway.
Together, they illustrate a shift in how we value spiritual work — not as a hobby or side hustle, but as a viable business model that serves emotional well-being on a global scale. Their success demonstrates that in the digital age, intuition can be infrastructure, and spirituality can scale without losing soul.
Behind the tarot curtain lies a new kind of entrepreneurship — one that blends heart and hustle, showing that the future of business may be written not just in code or commerce, but in cards.
How Chris Corsini and Brigit Esselmont Built Two of the World’s Most Influential Tarot Empires
The new age of tarot: from mysticism to global entrepreneurship
Once tucked away in the corners of metaphysical bookstores, tarot reading has evolved into a billion-dollar digital niche. The fusion of spirituality, creativity, and online branding has allowed modern readers to become global entrepreneurs. Among the most successful are Chris Corsini and Brigit Esselmont, two pioneers who have built distinct yet equally influential tarot empires. While Corsini infuses performance art, inclusivity, and intuitive flow into his spiritual brand, Esselmont — founder of Biddy Tarot — built a structured, education-driven business that has become the industry’s gold standard for tarot learning.
Both have leveraged the internet not just to share insight but to monetize intuition, offering a case study in how the digital spirituality economy operates. Their stories represent two sides of the same tarot coin: one rooted in soulful connection and accessibility, the other in structure, strategy, and educational value.
How Chris Corsini transformed intuitive art into a multichannel tarot brand
A creative soul meets digital spirituality
Chris Corsini, a Canadian-born intuitive artist and spiritual teacher, entered the public eye through his unique combination of tarot, astrology, and inclusive art. His content stands out not only for its accuracy and emotional depth but also for its accessibility — his videos often feature sign language interpretation, reflecting his commitment to inclusivity.
Corsini’s rise was organic. What began as live tarot and astrology sessions evolved into a multichannel spiritual enterprise, reaching millions through platforms like Instagram, YouTube, and Patreon. His authenticity — unfiltered, compassionate, and deeply human — became the cornerstone of his brand.
Chris Corsini’s income sources: where intuition meets entrepreneurship
Unlike traditional tarot readers who rely solely on one-on-one readings, Chris Corsini diversified early. His revenue streams reflect an intuitive yet strategic understanding of how digital spirituality scales:
- Patreon Memberships: Corsini’s Patreon is one of his most successful ventures, offering exclusive forecasts, workshops, and community circles. His patrons pay tiered monthly fees for deeper access — from early readings to spiritual mentorship content.
- Workshops and Masterclasses: He conducts live online workshops on full moon and new moon rituals, shadow work, and spiritual alignment. These paid sessions attract hundreds globally and often sell out within hours.
- Digital Downloads: Corsini sells downloadable astrology and tarot guides, offering fans affordable ways to deepen their practice while maintaining passive income.
- Merchandise and Brand Collaborations: From crystal sets to apparel, Corsini’s merchandise blends style and spirituality. He occasionally collaborates with conscious brands that align with his inclusive message.
- Live Events and Festivals: His live events — often combining performance art, dance, and collective healing — serve as experiential extensions of his digital brand.
Building a global spiritual community
Corsini’s greatest business achievement may be his community-driven growth. His followers aren’t passive consumers; they’re part of a movement that values authenticity and inclusivity. His decision to integrate sign language, prioritize mental health, and encourage donation-based access options ensures that his audience feels seen and supported. This approach transforms customers into collaborators — and followers into lifelong patrons.
In essence, Chris Corsini’s business model thrives on emotional connection and accessibility. His model is fluid, intuitive, and powered by collective energy — perfectly suited for a generation seeking both spiritual meaning and authentic human connection online.
Inside Brigit Esselmont’s Biddy Tarot Academy: education as an empire
From blogger to business mogul in the digital spirituality economy
Long before tarot went mainstream on TikTok and Instagram, Brigit Esselmont saw its potential as a digital education empire. In 1999, she launched Biddy Tarot, initially as a personal blog to share interpretations of the cards. Over two decades, that small passion project grew into one of the most trusted online platforms for tarot learning.
Today, Biddy Tarot is a six-figure online education brand that has trained thousands of readers worldwide. It has a global audience exceeding five million annual visitors, driven by a content ecosystem that includes courses, certification programs, and a best-selling book series. Esselmont’s approach transformed tarot from mystic mystery into a structured, teachable system.
Brigit Esselmont Biddy Tarot revenue streams: mastering the digital education model
Esselmont’s revenue strategy reflects a business mind honed for scalability and automation:
- Online Courses and Certifications: The Biddy Tarot Certification Program is her flagship product, offering structured modules and mentorship for aspiring tarot readers. It combines the rigor of traditional education with spiritual learning.
- Digital Products: From downloadable tarot guides to journaling templates, Esselmont has turned every aspect of tarot learning into an accessible product line.
- Membership Programs: Biddy Tarot’s community memberships offer ongoing learning and access to resources. This recurring revenue stream stabilizes cash flow while building long-term customer relationships.
- Affiliate Partnerships and Brand Collaborations: Esselmont’s collaborations with spiritual product brands and online educators further expand her income base.
- Publishing and Media: Her books, podcasts, and guest appearances contribute to both brand awareness and diversified income.
Esselmont’s business philosophy focuses on empowerment through knowledge. She demystified tarot by removing its gatekeeping aura — turning it into a professional skill rather than a hidden art. Her model thrives on systems, education, and repeatable success.
Scaling Biddy Tarot: structure, automation, and trust
Unlike Corsini’s community-led flow, Biddy Tarot operates like a well-oiled educational enterprise. Esselmont leverages email marketing funnels, social media automation, SEO, and webinars to drive consistent conversions. The brand’s user experience — from website design to student support — mirrors an e-learning platform more than a spiritual blog.
Biddy Tarot’s success lies in trust. The brand positions tarot as a legitimate tool for personal growth and entrepreneurship, appealing to both hobbyists and aspiring professionals. In doing so, Esselmont has transformed the perception of tarot from mystical to mainstream.
Comparing the business blueprints: authenticity vs. structure in the tarot industry
When analyzing the tarot business models of Chris Corsini and Brigit Esselmont, one thing becomes clear: both are wildly successful because they reflect their founders’ core identities.
Chris Corsini’s model thrives on emotional energy and authenticity. His brand feels human, spontaneous, and artistically expressive. It attracts followers seeking emotional resonance and inclusivity — a digital reflection of the spiritual experience itself.
Brigit Esselmont’s model, by contrast, is the embodiment of structure. Biddy Tarot appeals to learners who crave clarity, consistency, and professionalism. Her approach elevates tarot into an educational framework — predictable, profitable, and scalable.
| Element | Chris Corsini | Brigit Esselmont (Biddy Tarot) |
|---|---|---|
| Core Business Focus | Inclusivity, art, community connection | Education, structure, certification |
| Main Income Sources | Patreon, workshops, live events, digital guides | Courses, memberships, digital downloads |
| Brand Personality | Fluid, emotional, artistic | Professional, structured, empowering |
| Audience Type | Spiritual seekers and creatives | Learners, aspiring tarot professionals |
| Growth Driver | Authentic community engagement | Automated education systems |
Corsini’s empire runs on energy and engagement, while Esselmont’s thrives on systems and sustainability. Yet both understand the essence of digital entrepreneurship — converting personal passion into scalable, purpose-driven income.
How digital tools power the tarot economy
Both Corsini and Esselmont have mastered the use of digital tools to sustain and grow their influence. Corsini’s Patreon, Instagram, and YouTube serve as emotional touchpoints, creating real-time intimacy. His live sessions turn digital content into communal rituals.
Esselmont, meanwhile, utilizes email lists, SEO strategies, and online learning platforms to create a funnel-based approach to growth. Her e-learning systems run almost autonomously, generating income even while she’s offline.
Both models reflect the broader digital spirituality economy — where influence depends not just on talent, but on technological literacy. By mastering both intuition and infrastructure, Corsini and Esselmont have created blueprints for a new generation of spiritual entrepreneurs.
The new economy of emotional guidance: where art meets enterprise
In a world where emotional connection is currency, both Chris Corsini and Brigit Esselmont have built brands that monetize empathy and empowerment. Corsini’s work embodies authentic connection, using art and inclusivity to make spirituality accessible. Esselmont’s Biddy Tarot represents educational empowerment, turning intuition into a professional pathway.
Together, they illustrate a shift in how we value spiritual work — not as a hobby or side hustle, but as a viable business model that serves emotional well-being on a global scale. Their success demonstrates that in the digital age, intuition can be infrastructure, and spirituality can scale without losing soul.
Behind the tarot curtain lies a new kind of entrepreneurship — one that blends heart and hustle, showing that the future of business may be written not just in code or commerce, but in cards.
Once tucked away in the corners of metaphysical bookstores, tarot reading has evolved into a billion-dollar digital niche. The fusion of spirituality, creativity, and online branding has allowed modern readers to become global entrepreneurs. Among the most successful are Chris Corsini and Brigit Esselmont, two pioneers who have built distinct yet equally influential tarot empires. While Corsini infuses performance art, inclusivity, and intuitive flow into his spiritual brand, Esselmont — founder of Biddy Tarot — built a structured, education-driven business that has become the industry’s gold standard for tarot learning.
Both have leveraged the internet not just to share insight but to monetize intuition, offering a case study in how the digital spirituality economy operates. Their stories represent two sides of the same tarot coin: one rooted in soulful connection and accessibility, the other in structure, strategy, and educational value.
How Chris Corsini transformed intuitive art into a multichannel tarot brand
A creative soul meets digital spirituality
Chris Corsini, a Canadian-born intuitive artist and spiritual teacher, entered the public eye through his unique combination of tarot, astrology, and inclusive art. His content stands out not only for its accuracy and emotional depth but also for its accessibility — his videos often feature sign language interpretation, reflecting his commitment to inclusivity.
Corsini’s rise was organic. What began as live tarot and astrology sessions evolved into a multichannel spiritual enterprise, reaching millions through platforms like Instagram, YouTube, and Patreon. His authenticity — unfiltered, compassionate, and deeply human — became the cornerstone of his brand.
Chris Corsini’s income sources: where intuition meets entrepreneurship
Unlike traditional tarot readers who rely solely on one-on-one readings, Chris Corsini diversified early. His revenue streams reflect an intuitive yet strategic understanding of how digital spirituality scales:
- Patreon Memberships: Corsini’s Patreon is one of his most successful ventures, offering exclusive forecasts, workshops, and community circles. His patrons pay tiered monthly fees for deeper access — from early readings to spiritual mentorship content.
- Workshops and Masterclasses: He conducts live online workshops on full moon and new moon rituals, shadow work, and spiritual alignment. These paid sessions attract hundreds globally and often sell out within hours.
- Digital Downloads: Corsini sells downloadable astrology and tarot guides, offering fans affordable ways to deepen their practice while maintaining passive income.
- Merchandise and Brand Collaborations: From crystal sets to apparel, Corsini’s merchandise blends style and spirituality. He occasionally collaborates with conscious brands that align with his inclusive message.
- Live Events and Festivals: His live events — often combining performance art, dance, and collective healing — serve as experiential extensions of his digital brand.
Building a global spiritual community
Corsini’s greatest business achievement may be his community-driven growth. His followers aren’t passive consumers; they’re part of a movement that values authenticity and inclusivity. His decision to integrate sign language, prioritize mental health, and encourage donation-based access options ensures that his audience feels seen and supported. This approach transforms customers into collaborators — and followers into lifelong patrons.
In essence, Chris Corsini’s business model thrives on emotional connection and accessibility. His model is fluid, intuitive, and powered by collective energy — perfectly suited for a generation seeking both spiritual meaning and authentic human connection online.
Inside Brigit Esselmont’s Biddy Tarot Academy: education as an empire
From blogger to business mogul in the digital spirituality economy
Long before tarot went mainstream on TikTok and Instagram, Brigit Esselmont saw its potential as a digital education empire. In 1999, she launched Biddy Tarot, initially as a personal blog to share interpretations of the cards. Over two decades, that small passion project grew into one of the most trusted online platforms for tarot learning.
Today, Biddy Tarot is a six-figure online education brand that has trained thousands of readers worldwide. It has a global audience exceeding five million annual visitors, driven by a content ecosystem that includes courses, certification programs, and a best-selling book series. Esselmont’s approach transformed tarot from mystic mystery into a structured, teachable system.
Brigit Esselmont Biddy Tarot revenue streams: mastering the digital education model
Esselmont’s revenue strategy reflects a business mind honed for scalability and automation:
- Online Courses and Certifications: The Biddy Tarot Certification Program is her flagship product, offering structured modules and mentorship for aspiring tarot readers. It combines the rigor of traditional education with spiritual learning.
- Digital Products: From downloadable tarot guides to journaling templates, Esselmont has turned every aspect of tarot learning into an accessible product line.
- Membership Programs: Biddy Tarot’s community memberships offer ongoing learning and access to resources. This recurring revenue stream stabilizes cash flow while building long-term customer relationships.
- Affiliate Partnerships and Brand Collaborations: Esselmont’s collaborations with spiritual product brands and online educators further expand her income base.
- Publishing and Media: Her books, podcasts, and guest appearances contribute to both brand awareness and diversified income.
Esselmont’s business philosophy focuses on empowerment through knowledge. She demystified tarot by removing its gatekeeping aura — turning it into a professional skill rather than a hidden art. Her model thrives on systems, education, and repeatable success.
Scaling Biddy Tarot: structure, automation, and trust
Unlike Corsini’s community-led flow, Biddy Tarot operates like a well-oiled educational enterprise. Esselmont leverages email marketing funnels, social media automation, SEO, and webinars to drive consistent conversions. The brand’s user experience — from website design to student support — mirrors an e-learning platform more than a spiritual blog.
Biddy Tarot’s success lies in trust. The brand positions tarot as a legitimate tool for personal growth and entrepreneurship, appealing to both hobbyists and aspiring professionals. In doing so, Esselmont has transformed the perception of tarot from mystical to mainstream.
Comparing the business blueprints: authenticity vs. structure in the tarot industry
When analyzing the tarot business models of Chris Corsini and Brigit Esselmont, one thing becomes clear: both are wildly successful because they reflect their founders’ core identities.
Chris Corsini’s model thrives on emotional energy and authenticity. His brand feels human, spontaneous, and artistically expressive. It attracts followers seeking emotional resonance and inclusivity — a digital reflection of the spiritual experience itself.
Brigit Esselmont’s model, by contrast, is the embodiment of structure. Biddy Tarot appeals to learners who crave clarity, consistency, and professionalism. Her approach elevates tarot into an educational framework — predictable, profitable, and scalable.
| Element | Chris Corsini | Brigit Esselmont (Biddy Tarot) |
|---|---|---|
| Core Business Focus | Inclusivity, art, community connection | Education, structure, certification |
| Main Income Sources | Patreon, workshops, live events, digital guides | Courses, memberships, digital downloads |
| Brand Personality | Fluid, emotional, artistic | Professional, structured, empowering |
| Audience Type | Spiritual seekers and creatives | Learners, aspiring tarot professionals |
| Growth Driver | Authentic community engagement | Automated education systems |
Corsini’s empire runs on energy and engagement, while Esselmont’s thrives on systems and sustainability. Yet both understand the essence of digital entrepreneurship — converting personal passion into scalable, purpose-driven income.
How digital tools power the tarot economy
Both Corsini and Esselmont have mastered the use of digital tools to sustain and grow their influence. Corsini’s Patreon, Instagram, and YouTube serve as emotional touchpoints, creating real-time intimacy. His live sessions turn digital content into communal rituals.
Esselmont, meanwhile, utilizes email lists, SEO strategies, and online learning platforms to create a funnel-based approach to growth. Her e-learning systems run almost autonomously, generating income even while she’s offline.
Both models reflect the broader digital spirituality economy — where influence depends not just on talent, but on technological literacy. By mastering both intuition and infrastructure, Corsini and Esselmont have created blueprints for a new generation of spiritual entrepreneurs.
The new economy of emotional guidance: where art meets enterprise
In a world where emotional connection is currency, both Chris Corsini and Brigit Esselmont have built brands that monetize empathy and empowerment. Corsini’s work embodies authentic connection, using art and inclusivity to make spirituality accessible. Esselmont’s Biddy Tarot represents educational empowerment, turning intuition into a professional pathway.
Together, they illustrate a shift in how we value spiritual work — not as a hobby or side hustle, but as a viable business model that serves emotional well-being on a global scale. Their success demonstrates that in the digital age, intuition can be infrastructure, and spirituality can scale without losing soul.
Behind the tarot curtain lies a new kind of entrepreneurship — one that blends heart and hustle, showing that the future of business may be written not just in code or commerce, but in cards.
This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.