Advertisement
In the ever-expanding digital wellness world, tarot reading has evolved from a mystical hobby to a thriving global industry. At the forefront of this movement are two powerhouse influencers: Munisha Khatwani from India and Joseph Benítez-Egerton from the United Kingdom. Both have built empires around spiritual guidance, community connection, and digital innovation—but their business models couldn’t be more distinct.
This article dives deep into how each of these tarot influencers structures, monetizes, and scales their offerings worldwide, uncovering the different ways they’ve turned intuition into sustainable enterprise.
Munisha Khatwani: Building a High-Touch, Emotionally Engaged Tarot Brand
A personal brand rooted in trust and emotional relatability
Munisha Khatwani is a household name in India’s spiritual and entertainment circles. Her positioning is built on accessibility, warmth, and celebrity credibility. Having worked with numerous public figures, Munisha’s personal brand blends glamour with authenticity. What makes her stand out is her emotional intelligence—she doesn’t just deliver readings, she provides an empathetic coaching experience that blends astrology, tarot, and manifestation.
Her content strategy across Instagram, YouTube, and live sessions centers around positivity and relatability. Rather than adopting an esoteric tone, Munisha communicates in an approachable, conversational way, making spiritual wellness feel inclusive and contemporary.
Primary revenue streams: Consultations, collaborations, and digital expansion
Munisha’s business model started with one-on-one tarot readings but has expanded into diversified offerings. Her revenue sources include private consultations, astrology sessions, online tarot courses, and brand partnerships.
She frequently collaborates with lifestyle brands and wellness events, bridging spirituality and lifestyle. Additionally, Munisha has leveraged her credibility to create group sessions, manifestation workshops, and subscription-based offerings where members receive regular guidance through newsletters or private WhatsApp communities.
Scalability and global reach
Though Munisha began her journey in India, her client base has expanded globally. She utilizes digital platforms like Instagram Live and YouTube to engage audiences from the UAE, the UK, and North America. Her ability to communicate in both English and Hindi widens her audience reach.
Unlike influencers who depend heavily on local markets, Munisha’s service-based model scales through digital presence—by automating booking systems and offering online mentorship programs. Her recorded course materials and downloadable guides allow her to earn passive income, complementing her high-touch client work.
Marketing and funnel strategy
Munisha’s funnel is designed around authenticity and accessibility. She often shares real client stories (with permission) and daily affirmations, nurturing a trust-based audience connection. Her YouTube videos double as both educational and promotional tools—introducing her style of tarot while subtly leading viewers toward private sessions or her workshops.
Social proof is central to her strategy. Testimonials, media appearances, and celebrity endorsements continuously reinforce her credibility, turning organic curiosity into paying clients.
Retention and loyalty tactics
Munisha emphasizes community. She has created digital spaces where followers feel personally connected, such as members-only WhatsApp groups offering daily insights or meditative prompts. Her repeat clients often enroll in long-term coaching programs or attend her recurring manifestation workshops.
This retention-focused model thrives on emotional engagement rather than high volume. Each client feels valued, creating word-of-mouth marketing that sustains her brand.
Strengths and constraints of Munisha’s model
Munisha’s high-touch, personality-driven approach ensures deep loyalty and consistent engagement. However, it is less scalable compared to product-driven models. The personal attention required limits how many clients she can serve directly, though her gradual pivot to courses and digital memberships has helped balance that limitation.
Joseph Benítez-Egerton: Crafting a Scalable, Aesthetic-Driven Global Tarot Brand
A unique positioning built on aesthetics, education, and inclusivity
Joseph Benítez-Egerton has redefined how modern tarot appears in the digital landscape. With a background in visual arts and psychology, he brings a designer’s touch to spirituality—his content merges high aesthetic value with mindful storytelling.
Joseph positions himself as both a teacher and curator. Rather than focusing solely on one-on-one readings, he emphasizes empowerment through education. His courses, e-books, and live webinars teach tarot reading, symbolism, and intuition development to an international audience.
Primary revenue streams: Online courses, digital tools, and subscriptions
Joseph’s business model leans toward scalability and passive income. His primary revenue sources include multi-tiered online courses, Patreon subscriptions, and branded tarot decks. Through digital platforms, he creates high-quality educational content that continues to generate income long after creation.
He also offers mentorship tiers for advanced students, combining community access with personalized support. Partnerships with mindfulness and art brands extend his revenue ecosystem, allowing cross-promotion within wellness communities.
Scalability and global reach
Joseph’s brand is inherently international. His polished online presence and fluent storytelling in English attract followers from Europe, Latin America, and the U.S. His pre-recorded course modules and evergreen content allow for global reach without additional effort per sale.
By focusing on digital assets rather than direct sessions, Joseph maintains a sustainable business model that scales efficiently. His content translation initiatives—including subtitled videos and multilingual guides—expand his footprint across cultures.
Marketing and funnel strategy
Joseph’s funnel is built on visual storytelling. His Instagram and TikTok profiles serve as entry points, offering bite-sized lessons and insights that lead followers toward his course platform. He uses email marketing, free mini-workshops, and aesthetic branding to maintain consistent visibility.
Automation plays a key role—from email sequences that nurture prospects to community groups that convert students into brand advocates. Each touchpoint feels personalized but is designed for efficiency.
Retention and loyalty tactics
Joseph excels at building belonging. His Patreon community offers exclusive content, early access to products, and behind-the-scenes workshops. Students who complete his courses often remain engaged as contributors or affiliates, creating a self-sustaining cycle of advocacy.
He also maintains seasonal launches and challenges, ensuring returning engagement. His fans become long-term subscribers because the ecosystem provides continuous learning and inspiration.
Strengths and constraints of Joseph’s model
Joseph’s model is highly scalable and visually powerful. Its strength lies in systemization—he can reach thousands simultaneously. However, it lacks the intimacy and emotional depth of one-on-one readings. While automation increases reach, it may limit personal connection.
Comparing the Business Models of Munisha Khatwani vs Joseph Benítez-Egerton
Income diversification
Munisha’s income leans on consultations and coaching, with supplemental digital products. Joseph’s model, on the other hand, prioritizes digital courses and subscriptions as core revenue streams. Both demonstrate smart diversification, though Joseph’s strategy leans toward scalability, while Munisha’s toward relationship-driven revenue.
Scalability and global market
Joseph’s systemized course structure gives him near-unlimited scalability, reaching students globally through automated systems. Munisha’s global reach is notable but limited by the time-bound nature of one-on-one services. Her hybrid approach—adding digital courses—is bridging this gap.
Platform use and funnel sophistication
Munisha excels at personal connection and storytelling through live interactions and celebrity collaborations. Joseph, meanwhile, uses automation and aesthetic content to attract and convert large audiences. Both use Instagram effectively, but Joseph’s funnel is more productized, while Munisha’s is more personal and trust-based.
Loyalty and retention
Munisha’s retention thrives on emotional connection and client loyalty programs. Joseph’s retention is built on structured learning communities and content renewal. Each cultivates long-term engagement—one emotionally, the other educationally.
The Hidden Narrative Layer: How Tarot Influencers Monetise Identity and Storytelling
Beyond cards and courses lies the true driver of modern tarot business models: narrative identity. Both Munisha and Joseph have built brands not merely on prediction, but on personal transformation stories—their own and their followers’.
Munisha monetizes authenticity—her relatable life journey becomes a mirror for her clients’ spiritual aspirations. Joseph monetizes aspiration—his brand aesthetic and calm expertise invite followers to envision a more mindful, empowered version of themselves.
For followers and aspiring tarot creators, the lesson is clear: storytelling isn’t marketing fluff; it’s the business engine. Each post, course, or reading feeds into a broader ecosystem of identity-building and emotional connection.
Takeaway: The Ecosystem Is the Future of Spiritual Business
If you’re a follower of tarot influencers or thinking of building your own spiritual brand, observe how the funnel works. Notice how content flows into courses, how courses lead to community, and how community becomes the product itself.
In the next wave of the tarot economy, it won’t be just about who reads cards best—but who designs the most connected, sustainable, and empowering ecosystem around their practice.
This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.