The global tarot reading industry, once a niche spiritual practice, has evolved into a multi-million-dollar digital economy driven by influencer branding, online courses, and digital mentorship. Among the top names leading this transformation are Munisha Khatwani and Nupur Bansal—two dynamic tarot influencers who’ve successfully turned their passion for intuition into thriving business empires. Both women represent how spirituality, when combined with savvy digital marketing and strategic business planning, can scale to global levels.
In this cheerful deep dive, we’ll explore how Munisha Khatwani’s tarot business model compares with Nupur Bansal’s business strategy, unpacking how they monetize, expand, and connect with audiences around the world. Whether it’s through online tarot consultations, workshops, or brand collaborations, these two influencers have cracked the code on spiritual entrepreneurship in the age of social media.
The foundation of success: How Munisha Khatwani and Nupur Bansal built global tarot empires
Both Munisha Khatwani and Nupur Bansal began their journeys with a deep connection to spiritual guidance and intuition. But what sets them apart from traditional tarot readers is their understanding of the modern digital ecosystem. They recognized early that tarot could be more than one-on-one readings—it could be a scalable business built on content, education, and community.
Munisha, known for her celebrity clientele and on-screen appearances, used her media exposure as a steppingstone to build a global following. Nupur, on the other hand, embraced a more grassroots digital model, connecting directly with her audience through workshops, courses, and relatable social media content.
While their styles differ, their shared strength lies in their adaptability to digital trends—from Instagram Reels and YouTube tutorials to paid mentorship programs and subscription models.
Munisha Khatwani’s tarot business model: The celebrity-driven spiritual brand
Munisha Khatwani’s approach to monetization is a masterclass in personal branding and tiered business strategy. Her model thrives on reputation, consistency, and multi-platform visibility.
Online tarot consultations and premium pricing
Munisha’s main source of income comes from one-on-one online tarot consultations, which she positions as premium spiritual experiences. Her rates reflect her brand value—charging more than most peers because her clientele includes actors, entrepreneurs, and high-net-worth individuals. This high-ticket approach not only enhances her credibility but also creates a sense of exclusivity around her services.
Her consultation packages often include personalized reports, video calls, and manifestation guidance, adding more value for her global clients.
Diversified digital revenue streams
Beyond personal sessions, Munisha has diversified her tarot income model through multiple revenue streams. She conducts workshops and certification courses, teaching aspiring readers how to turn tarot into a full-time profession. These courses, often priced in tiers, cater to beginners, intermediates, and advanced practitioners.
Additionally, Munisha leverages her YouTube channel and Instagram presence for brand collaborations and sponsored partnerships. Her short-form tarot content often attracts wellness brands, jewelry lines, and digital lifestyle platforms that align with her audience.
Strategic use of media and collaborations
Munisha’s business strategy also capitalizes on her entertainment background. Having appeared on television and in Bollywood circles, she integrates her celebrity network into her spiritual branding. This hybrid positioning—half healer, half public personality—creates both trust and curiosity.
She often collaborates with lifestyle brands, holistic retreats, and global spiritual events, ensuring her presence across both mainstream and niche digital spaces.
Nupur Bansal’s business strategy: The community-first approach
Nupur Bansal, on the other hand, represents a digitally native tarot entrepreneur. Her rise has been powered less by celebrity affiliation and more by community trust, relatability, and authenticity.
Affordable access and subscription-based models
Unlike Munisha’s premium-tiered pricing, Nupur Bansal focuses on affordable tarot consultations and subscription models that appeal to a broader demographic, including students and young professionals. Her monthly membership plans often include access to group tarot sessions, Q&A lives, and affirmations.
This structure makes tarot guidance more accessible while ensuring recurring revenue. It’s a smart monetization model for influencers who prioritize community engagement over one-time sessions.
Courses, workshops, and digital education
Education forms the backbone of Nupur Bansal’s business strategy. Her online courses on tarot reading, spiritual awakening, and manifestation attract thousands of global students. By offering downloadable workbooks, certification badges, and interactive sessions, Nupur creates long-term learning value.
Her workshops also include themed offerings—such as “Tarot for Career Decisions” or “Manifesting with the Moon”—which not only diversify her income but also keep her community engaged throughout the year.
Social media monetization and influencer branding
Nupur’s business model thrives on social media monetization. Through Instagram Lives, YouTube readings, and TikTok snippets, she’s created an approachable and interactive brand voice. Her consistency has made her content algorithm-friendly, opening up ad revenue, affiliate collaborations, and digital sponsorships.
She also partners with spiritual brands—crystals, candles, journals—to align her offerings with lifestyle products that resonate with her followers.
Comparing digital marketing and brand positioning
Both Munisha Khatwani and Nupur Bansal understand that in the modern digital landscape, content is currency. But the way they use it differs dramatically.
Munisha’s digital strategy is about authority and aspiration—her brand feels like a luxury wellness experience. She often shares glimpses of her celebrity sessions, motivational quotes, and manifestations, making her feed look like a curated inspiration board.
Nupur’s digital presence, however, is community-focused and interactive. Her followers see her as a mentor and friend rather than a distant expert. She frequently responds to comments, runs polls, and encourages her audience to participate in her spiritual challenges.
Content and conversion: Turning engagement into income
Munisha’s funnel revolves around brand prestige. She drives traffic from her content to her consultation forms, targeting clients seeking personalized, high-value readings. Nupur’s funnel, meanwhile, is built for scalability. By offering affordable subscriptions and self-paced courses, she maximizes conversion volume over individual ticket size.
Both strategies work—Munisha’s ensures a premium client base with strong loyalty, while Nupur’s builds an expansive global community with recurring revenue.
Global revenue streams and expansion potential
The global tarot industry is booming, estimated at over $2 billion annually, and both influencers are leveraging this growth with scalable offerings.
Munisha’s global tarot revenue streams include international consultations, digital courses, and collaborations with brands in Dubai, Singapore, and the U.S. Her ability to merge spirituality with luxury branding gives her a competitive edge in Western and Middle Eastern markets.
Nupur, on the other hand, has tapped into the Gen Z and millennial market, using digital-first platforms to reach audiences in India, Europe, and North America. Her pricing structure and online education model allow her to scale faster across borders without the need for celebrity backing.
Monetization through authenticity vs exclusivity
Munisha’s income model thrives on exclusivity—her brand positioning attracts clients who value discretion and depth. Nupur’s success stems from authenticity—she connects emotionally with her audience through vulnerability and empowerment narratives.
This distinction reveals an important trend in the tarot influencer economy: modern spirituality now caters to multiple segments—premium clients seeking bespoke readings and everyday users seeking affordable, relatable guidance.
Untapped opportunities and future growth
Both Munisha and Nupur exemplify how tarot entrepreneurship has evolved beyond prediction—it’s now a full-fledged business powered by education, branding, and digital strategy. But the next wave of tarot monetization may go even further.
We’re likely to see these influencers venture into AI-driven tarot apps, NFT-based spiritual art, or subscription-based mobile communities where users can access daily tarot insights. Munisha’s brand might evolve into a luxury digital wellness consultancy, while Nupur could expand her academy into a multilingual platform for global learners.
Final insight: Redefining modern tarot entrepreneurship
The biggest difference between Munisha Khatwani’s tarot business model and Nupur Bansal’s business strategy isn’t just in pricing or fame—it’s in their philosophies. Munisha turns tarot into an aspirational lifestyle brand; Nupur turns it into an inclusive digital movement. Both have redefined what it means to be a tarot influencer in the global economy.
Their success stories reveal that in today’s digital age, the real magic isn’t just in the cards—it’s in the business model. And that might just be the most powerful prediction of all.
This article has been curated for informational and educational purposes related to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.