Project Runway is making a powerful return with its upcoming 21st season, and the anticipation around the Disney reboot is sky-high. The fashion-forward reality competition show has already created waves ahead of its premiere, thanks to a record-breaking trailer that has reignited fan excitement. With supermodel and longtime host Heidi Klum returning to the helm after a seven-year absence, the series is poised for a monumental comeback.
The trailer, which debuted just nine days ago, has already garnered a staggering 49 million views, marking a historic moment for Freeform. According to Disney, this makes it the most-watched trailer in the platform’s history, surpassing the previous record set by Cruel Summer Season 2, which pulled in 24 million views within ten days in 2023. This level of engagement highlights not only the enduring popularity of the Project Runway brand but also the public’s deep-rooted affection for Klum, whose return has clearly struck a nostalgic chord.
Klum isn’t coming back alone. Joining her for this season are fashion industry staples Nina García, Law Roach, and designer Christian Siriano. Their combined star power and industry insight promise a dynamic and engaging judging panel that blends classic Project Runway energy with fresh perspectives. Klum last appeared on the show in 2018, making this reunion a major moment for longtime fans.
First premiering in 2004, Project Runway revolutionized fashion television by putting design talent and runway drama at the forefront. After airing for five seasons on Bravo, the show shifted to Lifetime for an 11-season run before returning to Bravo for its 17th season. The upcoming Disney+ iteration signals not just a network shift but a bold new chapter, backed by major production names like Spyglass Media Group and Alfred Street Industries. Executive producers include Dan Cutforth, Jane Lipsitz, Nan Strait, Dan Volpe, Michael Rucker, San Heng, and key cast members Klum, Siriano, and Garcia themselves.
Project Runway Season 21 will officially premiere on July 31, available for streaming on both Hulu and Disney+. With its record-shattering trailer and the return of beloved faces, the show is already shaping up to be one of the most talked-about television events of the year.
