Krazy Rich Korean may sound like a spin-off of Crazy Rich Asians, but it’s actually KBS’ latest variety show focused on celebrating Korea’s standout talents. It’s not centered on luxury or wealth, but rather on individuals who have made a name for themselves globally through passion, dedication, and exceptional achievements.
The show premiered on June 15, 2025, and airs every Sunday night on KBS. It takes an observational approach, spotlighting Koreans from various fields such as music, sports, cooking, and entertainment who’ve earned international recognition. Instead of delving into personal hardships, it emphasizes the intense drive and “krazy” energy that helped these individuals succeed.
Through a mix of documentary-style segments and video call interactions, Krazy Rich Korean creates an intimate yet inspiring experience. It aims to connect these global stars with everyday viewers, showing the human side of fame and hard work.
The show is directed by PD Lee Chang Soo, known for creating innovative programs like The Seasons and The Manager Has Ears Like a Donkey. The hosting panel includes Jun Hyun Moo, Park Se Ri, Ji Ye Eun, and Kwak Tube, who together bring humor, heart, and thoughtful commentary to the screen.
The first episode featured a diverse and impressive guest list. It included renowned cellist and conductor Jang Han Na, Vietnam’s national football coach Kim Sang Sik, and Betty Park, a Korean-American chef making waves in Harlem. Each of their stories highlighted how their talent and perseverance pushed them beyond cultural and professional limits.
As the show gained attention, Episode 4 upped the excitement by featuring K-pop stars Hwasa and PSY, drawing even more viewers. Now, IVE is confirmed to appear in an upcoming episode. The global girl group is expected to open up about their rise to international fame and what it means to represent K-pop around the world.
Although the exact air date of IVE’s episode hasn’t been announced yet, fans are eagerly waiting. At its core, Krazy Rich Korean is less about being rich in money and more about being rich in spirit, grit, and purpose.