Advertisement
Jungkook of BTS continues to make headlines not only as a musical powerhouse but also as a global fashion icon. A new book titled The Meaning of Jungkook: The Triumph of BTS and The Making of a Global Superstar, written by former Vogue editor Monica Kim, explores his cultural and commercial influence in detail. Published on June 10, the book examines how Jungkook evolved from a K-pop trainee to one of the most recognized and influential figures in the fashion and entertainment industries.
One of the standout revelations from the book is Jungkook’s decision to partner with Calvin Klein, a brand he genuinely liked, despite receiving offers from several major luxury fashion houses. According to Kim, at least three top global fashion brands were eager to bring Jungkook on board as their ambassador, but he turned them down. His eventual collaboration with Calvin Klein was not based on prestige or monetary value but on personal preference. This choice reflects his tendency to remain true to himself rather than conform to expectations set by the fashion world.
Fans have widely praised Jungkook’s authenticity following this revelation. Many noted that he had often been seen wearing Calvin Klein even before any formal partnership, which made the collaboration feel sincere and organic. His decision to follow his own style rather than chase high-end fashion endorsements reinforces the image of Jungkook as someone who values comfort, connection, and individuality.
Jungkook’s influence on fashion goes far beyond one brand deal. From his off-duty airport looks to red carpet appearances, everything he wears becomes a point of conversation among fans and style watchers alike. Retailers have reported increased interest in clothing items and styles associated with him, underscoring his role in shaping fashion trends across the globe. Monica Kim’s book positions him not just as a celebrity but as a tastemaker whose instincts consistently resonate with the public.
Overall, Jungkook’s approach to fashion has helped solidify his reputation as more than just a performer. His impact reflects a deep cultural presence that extends into areas like branding, style, and global influence. The new book captures that journey, offering fans and readers a closer look at how he has built a personal brand rooted in authenticity and creativity.