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BLACKPINK is finally making their long-awaited return as a full group in just a few days. Their comeback will kick off in a unique way—by releasing a brand-new song during the opening show of their DEADLINE World Tour. Ahead of that, on July 1 at midnight (KST), they launched a special interactive website that got fans buzzing with curiosity. At the center of the site was the phrase “Do Not Jump,” which many think could be the name of their new song. Reactions from fans have been all over the place.
The website features a cartoon-style map of Seoul, highlighting different locations labeled “Pink Area” and including mysterious keywords. These clues have sparked plenty of theories among fans, especially about the meaning behind each marked spot and how it might relate to the upcoming tour. Unfortunately, because of the overwhelming interest, the website quickly became overloaded and crashed for many users trying to access it.
The phrase “Do Not Jump” has especially caught fans’ attention. Some BLINKs think it’s the song title, while others aren’t too sure. Many fans were expecting something bigger—like a music video teaser or the song itself—so they were a bit let down to find just a website with hints. Some joked that the phrase really meant “Do Not Jump to conclusions” or “Do Not Jump on YG with demands,” poking fun at the slow drip of updates from BLACKPINK’s label.
There were mixed opinions on the possible title. A few fans found “Do Not Jump” to be a strange or even childish choice, while others are just excited to see the group back together again. Whether the song is actually called that or not, fans are eager to hear what BLACKPINK has been working on.
The DEADLINE World Tour kicks off on July 5–6 at the Goyang Sports Complex Main Stadium and will take BLACKPINK to 16 cities with a total of 31 shows. Despite the mystery, excitement is building fast for the group’s comeback, and fans are more than ready.