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For a long time, iPhone users who used Chrome didn’t have an easy way to keep their work and personal browsing separate. On computers and Android phones, switching between different user profiles in Chrome is simple, which helps keep work stuff from mixing with personal things. But that kind of feature just didn’t exist on iPhones, until now.
In 2025, Google finally decided to fix that. Chrome on iOS is getting a new update that allows users to switch between a personal profile and a work profile. This means you can now have two separate spaces inside the same browser. Your work tabs, login info, browsing history, and saved sites will be completely separate from your ones. So when you’re reading emails or checking work-related websites, it won’t affect what you see when you’re browsing in your free time.
Let’s say you open Chrome on your iPhone, you’ll now have the option to choose whether you want to browse with your personal profile or your work profile. When you switch into your work profile, Chrome will clearly tell you that you’re using a managed account. This is important because many companies track what employees do while using work accounts or devices. So this notice is a good reminder that your employer might have rules or policies that apply when you’re in the work profile.
Google is also adding better safety features for businesses. One of the updates will block access to dangerous or restricted websites when you’re signed into your work profile. This can help protect you and your company from malware, scams, or risky content. Google is also making it easier for IT departments to see potential security issues across all devices being used for work, whether they’re iPhones or Android phones.
These features are part of something called Chrome Enterprise, which companies use to manage how Chrome works for their employees. There are two main versions: Core and Premium. Core lets companies control what apps and extensions employees can install, while Premium includes even more tools like virus scanning, filters to block harmful content, and warnings if someone tries to send out sensitive data. It even stores records of possible threats, which can be reviewed later if something goes wrong.
Because so many people are using AI tools now, Google is also helping companies prevent what they call “Shadow AI.” That’s when employees use AI websites or tools that haven’t been approved by their company. With the new features, businesses can block access to unapproved AI tools and instead guide employees to safer, company-approved options.
Altogether, these changes make it a lot easier for people to use their iPhones for both work and personal tasks without having to worry about accidentally mixing the two. You’ll be able to stay organized, protect your information, and follow company rules, all without needing a separate work phone.