If you’ve been scrolling through TikTok lately and noticed videos of messy, chaotic, or downright disastrous holidays, all set to the upbeat tune of Jess Glynne’s “Hold My Hand,” you’re not alone. These clips have one thing in common: Jet2.
Jet2, the well-known British travel company famous for its budget flights and affordable holiday packages, has unexpectedly become a TikTok trend. But not in the way you’d expect. Instead of showing picture-perfect beach days or luxury hotels, TikTok users are posting their worst vacation moments, missed flights, sunburns, lost luggage, awkward tan lines, hotel nightmares, and even some pretty intense close calls, all paired with Jet2’s sunny ad soundtrack.
The joke? No matter how bad the trip gets, people still end their videos with a cheerful twist: “Nothing beats a Jet2 holiday.” It’s sarcastic, yes, but also oddly affectionate. These TikToks are less about mocking the company and more about laughing at the wild, unpredictable things that can happen while traveling. And somehow, Jet2 has become the unofficial mascot for summer chaos.
At the heart of this trend is a Jet2 commercial that features the 2015 song “Hold My Hand” by Jess Glynne. Originally meant to promote happy, hassle-free holidays, the song has now been reimagined as the ironic theme song for travel gone completely wrong. And the more dramatic the disaster, the funnier the video.
While it might seem like bad publicity, the trend is actually giving Jet2 a boost in visibility. The brand is suddenly everywhere, not because it’s perfect, but because it’s relatable. Travel isn’t always smooth, and TikTok users are embracing the madness. Whether you’ve ended up in the wrong country, lost your suitcase for the tenth time, or found yourself clinging to a lilo in a storm, TikTok agrees: if it’s a Jet2 holiday, it’s still a story worth telling.
So, why is Jet2 all over your feed? Because sometimes the best memories come from the most chaotic moments, and thanks to TikTok’s sense of humor, Jet2 has become the face of perfectly imperfect summer travel.