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In football, players try to score goals. But off the field, they’re scoring likes and followers. Today, Instagram is almost like a second stadium, one where fans follow their favourite stars to see what they’re doing in real life. And when it comes to football and fame, four big names stand out: Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Erling Haaland.
These players are not only amazing at football, but they also know how to connect with people online. As of July 5, 2025, they are among the most-followed athletes in the world. Let’s take a look at how each of them uses Instagram in their way.
Cristiano Ronaldo
Cristiano Ronaldo is the most followed footballer and person on Instagram. He has a massive 660 million followers! He has posted nearly 4,000 times, sharing everything from workout selfies and family photos to ads for big brands.
Even with all the fame, he shows his softer side, too. In a recent post, he shared his sadness about the passing of fellow player Diogo Jota, showing that he’s not just a sports star, but a kind human too.
Lionel Messi
Messi doesn’t post as often as Ronaldo, but people still love him. He has around 506 million followers and has shared 1,380 posts. His account shows a calm side of life, matches pictures, moments with family, and some sponsored content.
After losing the Club World Cup to PSG, Messi shared a message with his fans. Even though it was a sad moment, he made it feel like a shared experience, bringing fans closer to him.
Kylian Mbappé
Kylian Mbappé is part of the new generation of football stars, and he’s already a hit online. With 124 million followers, he’s become a favourite for younger fans. He posts often, over 1,300 times, and shares a mix of match photos, fun activities, and team news.
He recently posted about Real Madrid’s upcoming try for the Club World Cup, and fans loved it. If they win, his popularity could grow even more.
Erling Haaland
Haaland may have fewer followers than the others, around 38 million, but he’s growing fast. With 785 posts, he shows his football journey, brand partnerships, and small glimpses of his personal life.
In his most recent post, he congratulated Al Hilal on their win, even though it meant a loss for his team. It was a rare emotional moment from him, and fans appreciated his honesty and sportsmanship.
These four players are showing that being a great footballer is not just about goals anymore. Fans want to know who they are as people, and Instagram gives them that chance. Whether it’s family, fashion, or football, Ronaldo, Messi, Mbappé, and Haaland are changing how athletes connect with the world, one post at a time.