ENHYPEN’s return with DESIRE : UNLEASH has sparked a wave of excitement and admiration among fans, as the group once again proved their growing global impact. Released on June 5 at 1 PM KST, the album didn’t just arrive with high expectations—it shattered them. The lead single, Bad Desire (With or Without You), accompanied by a visually intense and emotionally charged music video, created an immediate buzz across social media platforms and streaming sites. Fans flooded online spaces with praise for the group’s evolved sound and bold concept, while simultaneously supporting the album through physical purchases.
The numbers speak volumes. With 1,890,677 copies sold on its debut day, DESIRE : UNLEASH edged past ENHYPEN’s previous record of 1,883,143 for ROMANCE : UNTOLD, their 2024 mini album. This remarkable achievement, reported by the Hanteo Chart, underscores the ever-growing loyalty of their fanbase and the momentum ENHYPEN continues to build with each comeback. The album’s success wasn’t limited to Korea alone—it resonated worldwide. The title track climbed to No. 1 on the iTunes Top Songs chart in at least 38 regions, including markets like Indonesia, Thailand, and Brazil, while the full album topped iTunes Top Albums in countries like Japan and Mexico.
Japan, in particular, showed strong support. The single shot to the top of AWA’s real-time rising chart, and the Bad Desire music video also dominated YouTube’s Top Trending Music Videos in over two dozen regions, highlighting the group’s ability to merge strong visuals with powerful narratives. Fans and critics alike praised ENHYPEN’s bold exploration of desire in all its complexity, as each track dissected themes of passion, yearning, and emotional vulnerability. The group’s ability to deliver storytelling through both their music and visuals continues to set them apart in the fourth-gen K-pop landscape.
Physically, the album was available in an impressive 13 versions, ranging from standard editions like Make, You, and Mine to special variants like Bath Bomb, Keyring, and seven individual member versions. There was also a Weverse Album version featuring a QR code for digital collectors. This variety not only caters to collectors but also reflects the thought and creativity ENHYPEN put into connecting with fans on a more personal level. DESIRE : UNLEASH marks another triumphant chapter in ENHYPEN’s ongoing journey—one defined by rapid growth, artistic evolution, and an unrelenting connection with their global audience.