Advertisement
Hailey Bieber recently gave fans a lighthearted moment on Instagram by poking fun at her husband, Justin Bieber’s fashion choice—and the internet loved it. On April 10, Hailey shared a photo to her Instagram Stories of Justin rocking a T-shirt featuring the cover art of his 2012 album Believe. Yes, that’s right—Justin was literally wearing a shirt with his own face on it. Pairing it with gray basketball shorts and a black baseball cap, Justin appeared totally unfazed by the self-referential fashion move. Hailey playfully captioned the snap with a simple, sarcastic “correct.”
This fun little jab came on the heels of a much more serious update from Justin himself. That same day, he posted—and quickly deleted—an Instagram Story announcing he’s officially cutting ties with his fashion brand, Drew House. “I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. Don’t waste your money on Drew House,” he wrote. Launched in 2019, the brand had been a long-running passion project for Justin, co-founded with his former stylist Ryan Good.
But it looks like he’s already got something new in the works. Justin’s been teasing a mysterious fashion venture called SKYLRK. A recent animated teaser video showed a cartoon version of him burning down a Drew House-themed house—clearly symbolizing the end of one era and the beginning of another. So far, hints suggest that SKYLRK will include items like hoodies, sunglasses, phone cases, and more.
Adding to the buzz, Justin and Hailey were seen together the day before the Drew House announcement picking up their passes at the Coachella office. Justin showed off his tattooed torso in nothing but a beanie and shorts, while Hailey opted for a striped summer dress and a laid-back vibe.
Whether they’re trading playful jabs or making bold business moves, the Biebers keep proving that they’re both stylish and in sync.