Bilibili shares surge nearly 13% after Goldman Sachs upgrade to “Buy”

Bilibili (NASDAQ: BILI) shares jumped nearly 13% following an upgrade by Goldman Sachs from “Neutral” to “Buy,” with a price target increase from $16.50 to $22.60.

Goldman Sachs describes Bilibili as a “highly sticky, under-monetized” video platform with a strong young user base. The firm highlights Bilibili’s shift toward a more robust and profitable business model, driven by higher-margin ads and gaming businesses.

Goldman Sachs projects that Bilibili is on track to achieve a 10%-15% net margin by 2026. As of 10:39 AM, Bilibili’s shares were trading 12.97% higher at $20.64.

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