Image Credits-AppleInsider
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Apple’s health ambitions are all set to achieve new heights as the tech giant plans to integrate more health features into its AirPods and Apple Watches, according to Chief Operating Officer Jeff Williams. In an exclusive interview with TIME, Williams shared insights into the company’s evolving strategy in health technology, hinting at significant developments on the horizon.
Initially, Apple’s health-related offerings were geared toward fitness tracking, but the scope has broadened considerably. Today, Apple devices can monitor a range of vital signs including heart and respiratory rates, menstrual cycles, body temperature, and sleep patterns. They can even perform electrocardiograms (ECGs), track physical activity, and detect falls, positioning Apple as a leader in the personal health space.
Williams highlighted that Apple’s journey in this domain is far from complete, stating, “We view this as an opportunity, and maybe even a moral responsibility, to do more.” With millions of users relying on their Apple devices daily, Williams suggested that Apple’s reach provides a unique opportunity to make a tangible impact on public health.
While specific details on upcoming features were not disclosed, Williams assured that Apple will “continue to pull on the threads” in health innovation. The company is expected to enhance existing capabilities and explore new avenues for integrating health tracking into everyday life.
“We don’t know where the journey is going in terms of where we’ll end; we’re at the very beginning,” Williams said, indicating that Apple sees its current innovations as just the foundation for a future of more comprehensive health solutions.