Universal’s attempt to reboot its classic monster franchise has been rocky, but Wolf Man (2025) is aiming to reverse that trend. Initially, hiring Leigh Whannell as writer-director appeared to be a smart move, but early marketing missteps—most notably, a promotional pop-up that revealed the creature—led to widespread criticism. The creature’s appearance sparked online ridicule, questioning whether Blumhouse understood the basics of werewolf design, and the studio found itself in a difficult spot.
However, the release of the actual trailer has shifted the narrative in a positive direction. The trailer takes an unconventional approach, starting with subtle, ominous imagery: insects and quiet tension, setting a foreboding tone. The standout feature is a stylized sequence where slashes slowly accumulate on the screen until they form the movie’s title—a nod to horror classics like Alien. This minimalist, suspenseful buildup has helped reignite excitement for the film.
Interestingly, the trailer doesn’t show the Wolf Man at all, leading many to believe that the version seen in the pop-up wasn’t the final design. This monster-less teaser suggests the team is holding back a more impressive and terrifying reveal for the film itself, keeping anticipation high.
Plot-wise, the trailer leaves much to the imagination. It’s known that Christopher Abbott plays Blake, a man trying to protect his family from a werewolf, who turns out to be the werewolf himself. While it’s clear that his dual identity will cause emotional and physical turmoil, the specific dynamics within the family remain a mystery. Will they be forced to decide between saving the father or destroying the monster? How will the daughter deal with her father’s monstrous side trying to harm her? The trailer leaves these questions tantalizingly unanswered, drawing in audiences eager for a fresh take on classic werewolf lore.
With the film slated for release on January 17, 2025, Blumhouse appears to have successfully pivoted from its early marketing blunder. Now, curiosity about Wolf Man has been reignited, positioning the movie for a strong opening.
