Image Credits - prnewswire
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Infinite Reality (iR), a leading digital media and e-commerce innovation company, has announced a five-year strategic partnership with Google Cloud to provide brands with advanced solutions for utilizing 3D web and AI technology. This collaboration aims to enhance user engagement across various sectors including e-commerce, sports, entertainment, education, and customer service.
The partnership comes when the demand for immersive digital experiences is growing rapidly. Gen Z and Millennials are increasingly merging their digital and physical worlds, with 92% of Gen Z reporting interest in AR shopping experiences. As the $35 billion immersive technology market expands, websites with 3D and AR assets are seeing a fivefold increase in organic engagement. This trend presents an opportunity for brands to capitalize on next-generation audiences by integrating iR’s immersive tech solutions and Google Cloud’s Gemini models to create high-quality, spatial experiences without the need for specialized external hardware.
John Acunto, co-founder and CEO of Infinite Reality, expressed his enthusiasm for the partnership, stating that it would accelerate iR’s product development and provide the necessary infrastructure for scaling operations. Anil Jain, Global Managing Director at Google Cloud, also highlighted the significance of this collaboration, emphasizing how cloud-powered 3D worlds are ushering in a new era of digital interaction and customer engagement.
The partnership will enable brands to develop AI-powered 3D virtual worlds, integrate immersive environments into websites and apps, deploy AI-powered ambassadors for customer service, and gain detailed analytics on customer engagement. These features will benefit key industries such as e-commerce, sports, entertainment, and education, offering innovative solutions like digital twins of events, immersive shopping experiences, and interactive educational tools.
Infinite Reality plans to create turnkey immersive solutions for Google Cloud’s customers, positioning both companies as leaders in the rapidly evolving immersive technology landscape.