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The European Union announced that an investigation has been launched against Meta, Apple and Alphabet within the scope of the new Digital Marketing Act (DMA), which is the first investigation within the scope of technology law.
According to the report published by the European Commission, the investigation focused on specific applications of the largest technology affecting the protection of management and personal interests.
Google’s parent company Alphabet and Apple have been investigated for anti-diversity management on Google Play and the App Store respectively. The DMA prohibits tech companies from protecting businesses by offering users cheaper options for their products or subscriptions outside of app stores.
EU competition minister Margrethe Vestager told a press conference that Apple and Alphabet are in conflict with DMA rules and their use violates the law.
Apple faces EU fines for similar violations, including a recent €1.8 billion ($1.95 billion) fine for blocking app developers from reporting on iOS users on other music services faced.
The committee is also investigating whether Apple has met its obligations under the DMA to facilitate the removal of apps from iOS and their transfer to locations such as users’ web browsers and search engines.
The world is facing scrutiny over how its Google search offering can make its service better than its rivals.
Meta (formerly Facebook) is exploring a “pay or allow” model of offering free advertising to Facebook and Instagram in Europe. The committee is examining whether there are alternatives to the model for users who do not accept the terms and conditions of the free service.
These investigations are part of the EU’s efforts to ensure compliance with the DMA, which can lead to fines of up to 10% of a company’s total revenue. International criminal trafficking.
Although the committee aims to complete its investigation within 12 months, the DMA does not have a deadline. Companies will be notified of findings in advance and can implement corrective actions to resolve problems.
Additionally, the Commission is investigating whether Amazon could exploit the privacy of its e-commerce business and is currently investigating Apple’s new price and other messages in the app store. However, these questions are not a legitimate inquiry at this stage.