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According to a report by Counterpoint Research, iPhone sales fell 24% in the first six weeks of 2024 as local rivals such as Huawei, Oppo, Vivo and Xiaomi increased their market share. The company’s analyst said that Apple is facing stiff competition from domestic manufacturers, especially Huawei, and this has led to losses in iPhone sales. Following the news, Apple shares fell more than 2% in early trading in the United States.
Huawei’s consumer market has experienced a significant recovery in China with the launch of the Mate 60 smartphone. This recovery poses a serious challenge to Apple’s business.
Other Chinese companies also experienced sales declines during the same period, but the decline was smaller compared to Apple. According to Counterpoint Research, Oppo’s smartphone shipments fell 29% year-on-year, while Vivo and Xiaomi saw declines of 15% and 7%, respectively.
Counterpoint data shows that Huawei and its derivative brand Honor have become the best-performing companies in the first six weeks of 2024. Huawei’s smartphone shipments increased by 64% compared to the previous year, while Honor’s shipments increased slightly by 2%.
Huawei’s resurgence, especially the launch of the Mate 60, has caused a revolution in the Chinese smartphone market. Despite sanctions and product competition, Huawei is taking steps to regain market share by targeting customers who have previously moved to Apple.
Counterpoint Research analyst Neil Shah pointed out that Huawei’s return is aimed at customers using Apple. Switch to iPhone in recent years. It also touches on the impact on other high-end smartphones that are feeling competition from Huawei’s resurgence.
Also, Shah said that Apple will experience product disruptions in 2022 due to Covid-19 in China. This leads to a strange change in iPhone sales data in January 2023, especially compared to January 2024.
Overall, Apple faces great difficulties in competition in the Chinese smartphone market, and the resurgence of Huawei poses a serious threat to Apple. Market position.