Instagram has rolled out new Reels algorithm controls, allowing users to better customise the content that appears in their feeds. This update is designed to enhance user experience by giving audiences greater control over recommendations, while simultaneously helping creators reach more relevant viewers. As short-form video continues to dominate the platform, personalised algorithm settings are becoming a key feature for engagement and satisfaction.
The update reflects Instagram’s ongoing focus on transparency, user empowerment, and meaningful content discovery.
What the new Reels algorithm controls include
The Reels customisation tools allow users to influence the type of content they see. Options include showing more or less of certain categories, topics, or creators. Users can also interact with Reels to signal preferences, such as hiding content they are not interested in or marking posts they enjoy.
These signals help Instagram’s algorithm prioritise relevant videos, making feeds feel more personalised while maintaining a variety of content.
How this improves the user experience
Greater control over recommendations ensures that users spend time engaging with content they enjoy. Customisation reduces the likelihood of repetitive or irrelevant Reels appearing, improving overall satisfaction. Users are more likely to watch videos fully, comment, and interact with content when they have a sense of control over their feed.
Personalised feeds also make Instagram feel more tailored to individual interests, encouraging longer sessions and deeper exploration of Reels.
Implications for creators
For creators, the new controls emphasise the importance of relevance. Content that resonates strongly with target audiences is more likely to be surfaced, while generic or low-engagement videos may receive less visibility. Creators are encouraged to produce authentic, high-quality Reels that match audience preferences and trends.
This encourages sustainable growth and helps creators build loyal followers, rather than relying solely on trending content.
Opportunities for brands and marketers
Brands using Reels must align content with audience interests. By understanding target demographics and producing relevant, engaging videos, marketing teams can increase the likelihood of appearing in user feeds. Authentic storytelling, product demonstrations, or educational content can benefit from algorithm-driven targeting.
Additionally, tracking engagement metrics such as watch time, shares, and saves becomes increasingly important to optimise performance under the new controls.
The future of personalised content on Instagram
Instagram’s Reels customisation tools reflect a broader trend across social media: users expect control over their content experience. Platforms are prioritising relevance and user satisfaction, encouraging creators and brands to focus on quality, creativity, and audience alignment.
As personalised feeds continue to evolve, creators who adapt their strategies to meet audience preferences are likely to see stronger engagement, better visibility, and lasting growth on Instagram. These algorithm controls mark a step toward a more interactive and user-centric social media environment.
