Netflix is working on a big redesign of its mobile app. The company wants users to spend more time on the app every day. The update is expected to roll out later this year. A major focus will be short-form, vertical video feeds similar to TikTok or Instagram Reels.
What’s changing in Netflix’s mobile app
The redesign aims to make content discovery faster and more engaging. Netflix has been testing swipeable short clips since May. These clips show previews of shows and movies to help users find new content quickly. The new interface will build on these tests and expand mobile-first features across the app.
Netflix is also exploring video podcasts. The company launched its first original video podcast featuring Pete Davidson and Michael Irvin. Netflix is partnering with platforms like Spotify and iHeartMedia to bring more video podcast content to its mobile app.
Why Netflix is updating its app
Netflix says the redesign supports long-term growth. The update follows last year’s TV app revamp, which highlighted recommended content on the home screen. Co-CEO Greg Peters said the new mobile UI will help Netflix expand over the next decade.
Netflix stresses that it is experimenting rather than copying social media. CTO Elizabeth Stone said the goal is not to become TikTok. Instead, the app should make it easier for users to discover entertainment on mobile devices.
The changes show Netflix is focusing on daily engagement. Short clips and vertical feeds could keep users browsing longer and make the app more interactive.
