49ers Secure Massive $170 Million Naming Rights Extension with Levi’s, Among NFL’s Top Stadium Agreements

Levi’s Stadium, the iconic home of the San Francisco 49ers, is set to maintain its distinctive name on the sporting landscape for years to come. In a recent announcement, the 49ers revealed a groundbreaking 10-year extension of their naming rights deal with Levi’s, securing the partnership until the 2043 season. Despite having a decade left on the original 20-year, $220 million agreement inked in 2013, both parties saw the value in prolonging their collaboration.

Key Points:

1. Strategic Partnership: 49ers President Al Guido emphasized the strong partnership between the football team and Levi’s, highlighting the unprecedented early extension at an advantageous price point. The extension solidifies the strong ties between the two entities and underscores the success of their collaboration.
2. Financial Implications: The revised naming rights deal represents a significant financial boost for the 49ers. While the current agreement yields $11 million annually, the extension will see an increase to $17 million per year. This places Levi’s Stadium among the top three in the NFL for naming rights deals.
3. Notable Rankings: Levi’s Stadium’s extended deal places it in esteemed company. The top two spots are held by SoFi Stadium, home to the Rams and Chargers, with a $31.25 million annual deal, and AT&T Stadium, home to the Dallas Cowboys, with an annual agreement ranging from $17 million to $19 million.
4. Added Benefits: Levi’s commitment goes beyond naming rights, encompassing a team sponsorship. The multifaceted partnership aligns the brand with the 49ers, contributing to the overall success of Levi’s Stadium as a premier venue in the Bay Area.
5. Global Recognition: Levi’s Stadium has garnered global recognition by hosting major events, including Super Bowl 50 and the upcoming Super Bowl XL. Scheduled to host the World Cup in 2026, the stadium stands as a symbol of the Bay Area’s appeal and ability to attract significant sporting events.

The extended naming rights deal between Levi’s and the San Francisco 49ers reflects not only a financial triumph for the team but also a testament to the enduring success of Levi’s Stadium. As it continues to host major events and remain at the forefront of the sports world, the stadium stands as a shining example of the positive economic impact and excitement major events bring to the Bay Area community.