Want to buy Instagram followers? From purchasing fake Instagram likes, followers to losing them overnight: Read details
Why do celebs buy Instagram followers or purchase Instagram post likes? How I can organically grow my Instagram followers? How to get famous on Instagram?
We are surrounded with a lot of such questions when we think of influencer marketing. It is important to understand how things operate. From buying fake followers to losing them overnight; Organic methods are the only way out to increase the follower count.
Every person on this planet wants to get famous! Isn’t it? There is unusual happiness that comes from prominence and fame.
In the age of the internet, social media is an indisputable force in today’s marketing world. Social media platforms such as Facebook, Instagram, Twitter have the potential to propel someone to instant stardom.
When it comes to influencer marketing, Instagram certainly tops the list. Over the last few years, the Facebook-owned photo-and-video-sharing platform has gained a lot of popularity. From casual individuals to entrepreneurs, everyone has joined this unique platform to share their interests using short videos and pictures.
It has become one of the most popular photo and video sharing apps worldwide. Better known for its unique features and filters, Instagram has over 1 billion monthly active users.
As of April 2020, around 35% of global Instagram users were aged between 25 and 34 years, according to Statista. The highest concentration of Instagram users is in the United States followed by India and Brazil, as per the latest data.
Why do celebs need to have a massive Instagram followers reach?
Believe it or not, when it comes to explaining stardom, it is now simply defined by one’s count of followers on social media platforms, and the competition is quite intense.
It’s no secret that celebrities from various walks of life make money through social media posts.
For brand endorsements, many actors tie-up with different sponsors and charge a whopping amount per post. Also, prices for each post varies based on the type of product and celebrity’s goodwill.
For instance, Entrepreneur Kylie Jenner is an Instagram queen, making an estimated $1 million per sponsored post, according to reports.
Here comes the importance of a huge fan base as advertisers are always out looking for alternative ways to tap new markets. The moment marketers observe that celebs have millions of followers, they are likely to contact them to advertise a product.
Some famous Instagrammers even get paid to dine at certain restaurants, or visit several uninhabited islands so that companies could expose their products to their followers.
In addition to this, having a massive following gives the Instagrammers an invisible power to bring about change.
Nowadays, hashtags, used by influencers have a way of going viral on the internet, reaching a wider audience.
ICMP 2019 Report on fake Instagram followers:
According to a report from the Institute of Contemporary Music Performance (ICMP), here’s a list of top 10 celebrities with the highest % of fake Instagram followers in 2019:
- Ellen DeGeneres – 49%
- BTS – 47%
- Kourtney Kardashian – 46%
- Taylor Swift – 46%
- Ariana Grande – 46%
- Deepika Padukone – 45%
- Miley Cyrus – 45%
- Katy Perry – 44%
- Khloe Kardashian – 43%
- Priyanka Chopra – 43%
- Topping the list with 49% fake followers or bots is celebrity talk show host Ellen DeGeneres. Bollywood female actors Deepika Padukone and Priyanka Chopra Jonas are also in the list of celebrities having fake followers, as per the analysis.
That’s how some of the renowned actors and celebrities bolster their social media accounts with bots/fake followers.
Influencers with fake Instagram followers to cost advertisers around $1.5 billion in 2020
According to a study conducted by the University of Baltimore and Cheq, a cybersecurity company, influencers who pay for fake bots cost advertisers $1.3 billion USD in 2019.
The report predicted this figure to grow to nearly $1.5 billion by 2020.
As Facebook-owned photo-messaging app Instagram continues to grow, influencer marketing has emerged as a major trend that earned influencers millions of dollars to date.
Why do celebs use fake followers or fake Instagram post likes?
It’s common for influencers and celebrities to use third-party applications to increase their engagement or to artificially grow their audience. To appear more dominant in the digital space, celebs purchase faux followers and bots to like or comment on their posts.
Instagrammers sometimes lose millions of followers, likes overnight
In 2014, Justin Bieber lost around 3.5 million followers after the photo-sharing platform purged all the inactive and fake accounts from its site. Reportedly, fake accounts comprised approximately 15% of Justin’s Instagram following.
Ariana Grande too lost nearly 1.5 million followers while Kim Kardashian shed 5.5% of her total following. Which means our favourite stars and influencers aren’t as famous as we thought.
Although Instagram is taking several steps to eliminate fake or inauthentic followers, likes, and comments, this unethical tendency doesn’t seem to stop.
Why buying Instagram followers or Instagram likes isn’t a good idea?
By boosting the numbers with fake bots, one could, no doubt, win in the short-term. But real growth doesn’t come from this as gaining genuine followers takes time and tireless efforts. But, it’s worth it in order to maintain the brand’s reputation.
Buying fake followers may seem like an interesting idea at first, but there are too many situations where it can do more harm than good.
It doesn’t benefit the business at all as faux followers never like the photos, interact or click through to the website leading to low engagement rates. It also even kills the chance of the future posts appearing organically in the news feeds of followers.
Also, there are high chances of losing the account as well because purchasing fake likes violates the terms of service of all social media platforms.
So not only money gets wasted but also one has to start the account from scratch.
Rather than focusing on the number of followers, it’s more important to engage with the people on a regular basis in order to generate leads, sales and traffic.
Effective strategies to grow Instagram followers & Instagram likes organically
Gaining followers on the popular photo-and-video-sharing platform can be quite challenging. With more than 1 billion monthly active users, one needs to step up his game in order to grow the account and increase the fan base as today’s young generation prefers authenticity.
- Engaging Content
Content is still the king! Creating engaging content is more important than ever before thanks to the intense competition in the Instagram world. Provide value to your followers. The main goal must be to connect with the followers regularly with high-quality content.
- High-Quality Images
Upload attention-grabbing pictures to entice potential followers as the quality is definitely a consideration while posting.
A good caption can undoubtedly boost both the engagement rate as well as reach. To build a more tight-knit fanbase, make sure every word supports the message being conveyed. One could even pose a question to his followers to get more comments or include emojis to personalize the brand.
Use Relevant Hashtags
Relevant and popular hashtags help the influencers categorize the content and make it more discoverable. And one needs to use hashtags strategically. Brands can significantly expand their organic reach with the inclusion of hashtags, several studies show.
- Tell a Story
Build authenticity by framing and telling a story about the brand that connects with readers and grabs their interest. This could be anything from a brief history of the item to a personal story about an employee.
Posting more frequently leads to higher engagement rate and more followers. Although it takes more time, consistency is the key!
The best time to post on the app varies with the type of audience to be engaged with. However, there is no hard and fast rule when it comes to optimal timing. Different time zones and followers’ demographics are the two factors one needs to work upon to figure out the best timing