According to parent company Snap on Tuesday, the visual messaging app Snapchat now has 200 million monthly active users in India, 120 million of whom view content.
On the occasion, the business unveiled the introduction of My AI, an experimental AI-powered chatbot designed for Snapchat that can provide birthday present suggestions, long-weekend getaway plans, and even supper meal ideas.
According to a statement by Snap, “Snapchat reaches over 200 million monthly active users in India.”90 percent of the 750 million monthly active users of the visual messaging app are between the ages of 18 and 24.
“I’m excited to be a part of Snap at a time when our Indian community is gaining more and more momentum. We are very enthusiastic about the future because we see so much tremendous potential for partners, creators, and brands to use Snapchat to develop communities and companies.
Snap’s APAC President, Ajit Mohan, stated that “Young India has particularly valued the healthy and private environment that has been at the heart of our experiences” and that this would be our priority moving ahead.
More than 120 million Indian Snapchat users are currently enjoying content on the app, including stories, spotlight (user-generated content), and partnered content, according to Snap. According to internal business data, over 50 billion AR Lenses are played with each month by Snapchat users in India, and over 85% of Snapchat users utilise Lenses to express themselves visually throughout the country’s holiday seasons.
In order to create a local e-commerce ecosystem in India on top of its augmented reality-enabled app, the business has begun collaborating with Indian merchants.
According to a statement, “Snap is strengthening its team and enhancing its operations with hires across a variety of roles to better serve the Indian Snapchatting community as the Snapchat community continues to grow.”