Instagram experimenting with monthly subscriptions for exclusive content: Report

The Instagram App Store listing now features a new “Instagram Subscriptions” category under the “In-App Purchases” section.

Instagram, a Meta owned social media app, has been testing a subscription feature that allows creators to earn money. According to Instagram’s iOS App Store listings, the firm is now preparing to offer this functionality.

According to TechCrunch, the Instagram App Store itemizing now includes a new “Instagram Subscriptions” class below the “In-App Purchases” section. Instagram Subscriptions are Rs 89 for 30 days, however, keep in mind that this may not be the final pricing when the service launches or goes live.


Earlier this year, Instagram CEO Adam Mosseri stated that the firm is looking into subscriptions on the network. Instagram Subscriptions are expected to work in a similar way to Twitter Blue, where users may acquire exclusive tweets and other material. Similarly, Instagram is anticipated to limit access to specific content to subscribers only. For several months, Instagram has been exploring a similar function.

Alessandro Paluzzi, a reverse engineer working on subscription-based fan clubs, has been posting updates on Instagram. Instagram is experimenting with a subscribe button on a creator’s profile. Subscribers will have access to special content such as stories and live videos. When you DM (direct message) the creator or comment on their posts, a special member badge will appear next to your username. This emblem is designed to prioritize interactions with the creator.

Instagram is one of the most popular platforms for influencers and artists, and there are already a variety of revenue-generating opportunities available, such as brand collaborations and adverts. Subscriptions, on the other hand, would involve fans directly, and Instagram could expand its options for fan-creator interactions in the future. The latest changes point to an almost-ready functionality, and given the current status of subscription fees on the App Store, Instagram could debut this feature shortly.