Coca-Cola pauses social media advertising for at least 30 days
On Friday, Coca-Cola announced that it would suspend advertisements on all social media platforms for at least 30 days. This decision has been taken because of how the platforms are facing a reckoning over how they deal with racist content.
Chairman and CEO of Coca-Cola, James Quincey said in a brief statement, “There is no place for racism in the world and there is no place for racism on social media.”
Coca-Cola will use the pause to “reassess our advertising policies to determine whether revisions are needed”, added Quinsey.
He also said the social media companies that other brands have boycotted to force them to bring changes in how they deal with hateful material and content need to provide “greater accountability and transparency”.