Amazon & Hulu increase ads to cover loss of live sports

The value of streaming ads on TV more than tripled to an estimated $1 billion in the first half of the year, according to a study released by ISpot.tv Inc.

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Amazon & Hulu increase ads to cover loss of live sports. Amazon.com Inc. and Hulu led a surge in TV ads for streaming services in the first half of 2020. Taking advantage of the absence of live sports during the lockdown to build their brands.

The value of streaming ads on TV more than tripled to an estimated $1 billion in the first half of the year, according to a study released by ISpot.tv Inc.

Several new services have hit the market recently, including Disney+, Quibi, Peacock from NBCUniversal, and HBO Max from AT&T Inc. Within two weeks of sports cancellations and stay-at-home orders, streaming service impressions ticked up considerably, a research firm said. New services accounted for nearly 10% of so-called ad impressions.

Major media companies invested heavily in ads on their own channels. Hulu and Disney+ had billions of impressions on Disney-owned ABC, FX and ESPN, and Fox Nation ads appeared frequently on Fox News.

Netflix Inc., the largest paid streaming service, added 10.1 million new paid customers in the second quarter.

Many of the Bollywood Movies are also launching on OTT platforms due to shutting down of theaters and multiplexes. The Government is considering a regulation for such online streaming content.

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