The smartwatch market sellers of India become the most elevated community worldwide in the second section of 2021. According to analysis research by Counterpoint, the market share of the country has an increment of 6 % year on year, though it constitutes only 2% of the total market.
“The proliferation of sub-$100 affordable, feature-rich smartwatches from Chinese brands such as Xiaomi, Realme and OPPO, and Indian brands such as boAt and Noise has been one of the key growth drivers,” said Anshika Jain, senior analyst at Counterpoint.
Before though North America and China are to be the top-selling markets of the smartwatches. The total percentage rose to 27% in comparison to last year, like the recovery rate from last year due to the covid 19. The reports claim that almost every electronic consumer company was hit hard by the effects of the pandemic.
“Looking at the success of Apple Watch, more OEMs have entered the smartwatch market with a relatively less advanced OS but comparable fitness and health-related features, and stylish designs at affordable prices targeting hundreds of millions of potential users globally,” said Sujeong Lim, another senior analyst at Counterpoint.
The reports by International Data Corporation’s proclaim that homegrown brands like Noise boAT have accounted for sales of 28.6% and 26.9% in the second time slot. It also consists of gadgets such as f wireless and truly wireless headphones.
“Affordability has been the key for Indian brands, and these brands have been immensely successful in gaining a significant portion of the watch market with competitive pricing, aggressive marketing, and faster adoption of new features,” said Anisha Dumbre, market analyst, client devices, IDC. The sub-$100 smartwatch segment grew by a “massive 547%” globally, according to Lim.