Following the nationwide Government-imposed lockdown in India due to the public health emergency posed by Novel Coronavirus, a large majority of our citizens are currently in self-isolation, spending time at their homes. During this lockdown period, indulgence in online gaming and e-sports has emerged as one of the preferred daily activities for many Indians, particularly for the urban millennials and youth. Leveraging on this trend, Bengaluru-based e-sports start-up EWar Games has recently seen a surge in their mobile app traffic, as well as significant rise in user engagement/interactions.
Only in the last two weeks, EWar has witnessed a bumper 3x growth in its user base, hence taking its total user count to over 500k. Further, during this period, EWar’s mobile app has also noted a 40% increase with respect to the average time spent per day by users on the app, and 4x growth in the average number of games being played daily.
While it is obvious that a large number of the youngsters working from home presently are turning towards gaming and entertainment in order to reduce stress and boredom, some of them have probably spotted a good opportunity of earning extra income while playing completive, skill-based games online. Thus, EWar’s real-time gaming platform has observed increased participation in the real money-offering games and tournaments, with few users winning even up to several thousands of cash rewards in one single day.
Over the long term, as the momentum and popularity of e-sports in India continues to rise furthermore, EWar expects a sizable chunk of the newly registered users to stay on, even when the COVID-19 crisis mitigates or ends. In view of the changing dynamics and user behaviour in recent times, EWar responded by taking a number of steps and internal initiatives.
“Because of sudden spike in user registrations, the number of customer queries has gone up sharply as well. To deal with the changing scenario, we scaled up our servers immediately after the announcement of lockdown, and are providing 24X7 dedicated customer support. Faster query resolution is the prime focus areas for us at the moment, so as to enable the smoothest gaming experience for users. While EWar’s entire team is working from home, we are leaving no stone unturned to ensure there is no deterioration in terms of productivity. The flawless in-app payment gateway integrations we did earlier have helped us in achieving negligible transaction-related issues, and our team is continuously adding new features and games on the platform to keep the engagement rate intact,” informs Mr. Parth Chadha.