Reliance Jio, at the forefront of India’s digital transformation, has introduced the Jio Bharat device, a game-changing feature phone designed to accelerate the nationwide shift from 2G to 4G networks. Priced at an affordable Rs 999, this revolutionary device aims to provide cost-effective access to the superior Jio 4G network for customers still relying on outdated 2G technology. With its vision of creating a digitally connected India, Reliance Jio is determined to bridge the digital divide and empower millions with internet-enabled phones.
Recognizing the urgency to upgrade India’s mobile landscape, Reliance Jio has announced the beta trial for the first million Jio Bharat phones, commencing on July 7. Positioned as a vital component of the company’s “2G Mukt Bharat” (2G-free India) vision, the Jio Bharat device combines advanced network capabilities with an array of features to ensure affordable and accessible internet-enabled phones for all.
The Jio Bharat device comes bundled with an attractive Rs 123 plan, valid for 28 days, offering users a generous 14GB of high-speed data (0.5 GB per day) — a substantial seven times higher than comparable plans offered by competitors. Users can also opt for the annual plan priced at Rs 1,234, providing a remarkable 168GB of data (0.5 GB per day).
Reliance Jio Chairman, Akash Ambani, emphasized the necessity of such a device, stating, “There are still 250 million mobile phone users in India who remain ‘trapped’ in the 2G era, unable to access basic internet features while the world stands on the verge of a 5G revolution. The new Jio Bharat phone is another step in that direction.” Ambani reaffirmed Jio’s unwavering commitment to democratizing internet access and ensuring that every Indian benefits from technology.
Unboxing the Jio Bharat device reveals a compact design featuring a vibrant 1.77-inch QVGA TFT screen. The device is equipped with a removable 1000mAh battery for added convenience. It is important to note that the device is locked to Jio SIM cards, requiring the insertion of a Jio SIM to unleash its full potential.
Upon powering on, users will discover three pre-installed Jio apps accessible from the device’s menu. The first app, JioCinema, offers an extensive collection of non-stop entertainment, including the latest web series, blockbuster movies, HBO Originals, sports content, and TV shows. Next, JioSaavn, India’s leading free music app, provides access to an exclusive and vast music library. Lastly, the device incorporates JioPay, a UPI-based digital payments app, facilitating seamless and secure transactions.
Beyond its digital capabilities, the Jio Bharat device boasts practical features catering to users in remote and rural areas. It includes a bright torch and a radio, ensuring reliability even in areas with limited infrastructure. Furthermore, the device features a 3.5mm headphone jack, allowing users to connect their earphones for content consumption or music enjoyment. The 0.3MP camera captures precious memories, and users can expand the device’s storage capacity by inserting an SD card of up to 128GB.
The introduction of Jio Bharat arrives at a critical juncture, as competitors raise 2G tariffs while affordable feature phones remain scarce in the market. This timely offering from Reliance Jio aims to expedite the transition from 2G to 4G, empowering the masses with enrich
ing digital experiences and unlocking new opportunities for growth.
Reliance Jio’s commitment to bridging the digital divide in India remains unwavering, and the Jio Bharat device is poised to play a pivotal role in realizing the company’s vision of a digitally connected India. By providing an affordable and accessible solution, Reliance Jio continues to lead the charge in transforming India’s digital landscape, empowering millions with connectivity and opening doors to a brighter future.
