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Elon Musk’s social network, X, is gearing up to revolutionize the way users consume content by bringing long-form videos to smart televisions. This move comes as part of X’s broader strategy to become a “video-first platform” and diversify its offerings beyond traditional social media features. Musk’s announcement, made in response to a user’s inquiry on X, signals the platform’s imminent launch of a TV app for Amazon and Samsung smart TV users, allowing them to access X’s content directly on their television screens.
X has been steadily expanding its capabilities, initially rolling out video and audio calling features for select users last October. Musk has previously hinted at transforming X into a super app, encompassing a wide range of services from messaging to peer-to-peer payments. The addition of long-form video content to smart TVs represents a significant step in this direction, providing users with a more immersive and engaging viewing experience.
In its quest to become a video-centric platform, X has been forging partnerships with prominent media figures such as Tucker Carlson and Don Lemon. These partnerships are aimed at diversifying X’s content offerings and attracting a wider audience. By collaborating with well-known personalities, X hopes to enhance its appeal and differentiate itself from other social networking platforms.
Despite its ambitious plans, X has faced challenges in retaining advertisers, a crucial source of revenue for the platform. Since Musk acquired X in 2022, the platform has grappled with controversies that have led some advertisers to pull back. To address this issue, X recently announced that it would allow advertisers to run video ads alongside content from selected creators, offering them more visibility and engagement opportunities.
The introduction of long-form video content on smart TVs is expected to be a game-changer for X, opening up new avenues for content creators and advertisers alike. By making its content accessible on smart TVs, X aims to tap into the growing trend of streaming video content on large screens. This move aligns with Musk’s vision of X as a multifaceted platform that caters to a wide range of user preferences and behaviors.
As X continues to evolve and expand its offerings, it remains to be seen how users will respond to these changes. With Musk at the helm, X is poised to disrupt the social media landscape and redefine the way people interact with content online.
