Elon Musk announces X’s plan to bring long-form videos to Smart TVs

Elon Musk revealed that long-form videos will soon be accessible on smart televisions through social network X, following reports of the platform’s upcoming TV app launch for Amazon and Samsung users.

Elon Musk’s social network, X, is gearing up to revolutionize the way users consume content by bringing long-form videos to smart televisions. This move comes as part of X’s broader strategy to become a “video-first platform” and diversify its offerings beyond traditional social media features. Musk’s announcement, made in response to a user’s inquiry on X, signals the platform’s imminent launch of a TV app for Amazon and Samsung smart TV users, allowing them to access X’s content directly on their television screens.

X has been steadily expanding its capabilities, initially rolling out video and audio calling features for select users last October. Musk has previously hinted at transforming X into a super app, encompassing a wide range of services from messaging to peer-to-peer payments. The addition of long-form video content to smart TVs represents a significant step in this direction, providing users with a more immersive and engaging viewing experience.


In its quest to become a video-centric platform, X has been forging partnerships with prominent media figures such as Tucker Carlson and Don Lemon. These partnerships are aimed at diversifying X’s content offerings and attracting a wider audience. By collaborating with well-known personalities, X hopes to enhance its appeal and differentiate itself from other social networking platforms.

Despite its ambitious plans, X has faced challenges in retaining advertisers, a crucial source of revenue for the platform. Since Musk acquired X in 2022, the platform has grappled with controversies that have led some advertisers to pull back. To address this issue, X recently announced that it would allow advertisers to run video ads alongside content from selected creators, offering them more visibility and engagement opportunities.

The introduction of long-form video content on smart TVs is expected to be a game-changer for X, opening up new avenues for content creators and advertisers alike. By making its content accessible on smart TVs, X aims to tap into the growing trend of streaming video content on large screens. This move aligns with Musk’s vision of X as a multifaceted platform that caters to a wide range of user preferences and behaviors.

As X continues to evolve and expand its offerings, it remains to be seen how users will respond to these changes. With Musk at the helm, X is poised to disrupt the social media landscape and redefine the way people interact with content online.