Adobe introduces generative fill feature in Photoshop amid concerns over AI-generated hoaxes

Adobe introduces Generative Fill feature in Photoshop, enabling designers to add, extend, or remove content using AI prompts, amid concerns over AI-generated hoaxes.

Software giant Adobe has unveiled Generative Fill, a new feature in Photoshop that integrates the power of generative AI called Firefly. This update enables designers to add, extend, or remove content from their creations using simple text prompts. However, the launch of Generative Fill comes in the wake of a recent AI-generated hoax image that went viral, causing concerns about misinformation spread.

Generative Fill, currently available as a desktop beta app and a module within the Firefly beta app, leverages AI technology to adapt to various factors such as perspective, lighting, and style. It offers a natural language interface, allowing users to generate and edit content without compromising the original image.


Firefly, introduced just six weeks ago, has already gained significant popularity as one of Adobe’s most sought-after beta releases. Initially focused on image and text effects, Firefly, which is trained on Adobe Stock Images, has expanded to include vector recoloring and now, generative fill capabilities.

Ashley Still, Senior Vice President of Digital Media at Adobe, emphasized the transformative impact of integrating Firefly into workflows, stating that it accelerates ideation, exploration, and production for all users.

In line with ethical considerations, Adobe has introduced Content Credentials to ensure transparency in content creation and data usage. These digital “nutrition labels” provide information about whether content is human-created, AI-generated, or AI-edited. This approach aligns with Adobe’s AI Ethics principles and enables proper attribution and informed decision-making.

The need for attention to image labeling arises from a recent incident involving an AI-generated hoax image of an explosion near the Pentagon, which circulated on social media. The dissemination of this image by prominent Indian media houses, including Republic and News 18, inadvertently spread misinformation. Arlington police officials have debunked the photo, confirming it as AI-generated.

With the introduction of Generative Fill and the emphasis on ethical AI usage, Adobe aims to empower designers while ensuring responsible content creation and safeguarding against the unintended consequences of AI-generated hoaxes.