{"id":9141,"date":"2025-09-16T15:04:02","date_gmt":"2025-09-16T09:34:02","guid":{"rendered":"https:\/\/www.businessupturn.com\/sports\/?p=637694"},"modified":"2025-09-16T15:04:02","modified_gmt":"2025-09-16T09:34:02","slug":"team-india-jersey-sponsorship-jk-tyre-canva-birla-optus-paints-were-also-in-the-race","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/sports\/cricket\/team-india-jersey-sponsorship-jk-tyre-canva-birla-optus-paints-were-also-in-the-race\/","title":{"rendered":"Team India Jersey Sponsorship: JK Tyre, Canva, Birla Optus Paints were also in the race"},"content":{"rendered":"<p data-start=\"175\" data-end=\"485\">Apollo Tyres has officially secured the position of <strong data-start=\"227\" data-end=\"276\">new jersey sponsor of the Indian cricket team<\/strong>, ending the board\u2019s recent hunt for a fresh partner. The deal will run until 2027 and is valued at <strong data-start=\"376\" data-end=\"400\">\u20b94.5 crore per match<\/strong>, higher than the previous Dream11 agreement which stood at \u20b93 crore per home game.<\/p>\n<p data-start=\"487\" data-end=\"803\">According to people aware of the bidding, <strong data-start=\"529\" data-end=\"550\">JK Tyre and Canva<\/strong> were among the participants, while <strong data-start=\"586\" data-end=\"608\">Birla Optus Paints<\/strong> showed interest but eventually chose not to bid. With Apollo Tyres stepping in, Team India will once again sport a prominent brand on their jerseys after the exit of Dream11 earlier this year.<\/p>\n<p data-start=\"805\" data-end=\"1028\">The Board of Control for Cricket in India (BCCI) had been on the lookout for a sponsor following the enactment of the <strong data-start=\"923\" data-end=\"956\">Online Gaming Regulation Bill<\/strong>, which ended Dream11\u2019s association worth \u20b9358 crore over three years.<\/p>\n<p data-start=\"1030\" data-end=\"1331\">For Apollo Tyres, this deal marks a major brand visibility push in one of the world\u2019s most watched sporting markets. The per-match fee of \u20b94.5 crore not only reflects the premium that Indian cricket commands but also underlines the competition among top corporates to associate with the Men in Blue.<\/p>\n<p data-start=\"1333\" data-end=\"1528\">With the contract now sealed, fans can expect the <strong data-start=\"1383\" data-end=\"1404\">Apollo Tyres logo<\/strong> to be seen on India\u2019s jerseys starting immediately, continuing through major tournaments and bilateral series until 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apollo Tyres has officially secured the position of new jersey sponsor of the Indian cricket team, ending the board\u2019s recent\u2026<\/p>\n","protected":false},"author":250,"featured_media":31868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cricket"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/9141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/users\/250"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/comments?post=9141"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/9141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media\/31868"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media?parent=9141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/categories?post=9141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/tags?post=9141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}