{"id":6997,"date":"2023-08-11T17:43:01","date_gmt":"2023-08-11T12:13:01","guid":{"rendered":"https:\/\/www.businessupturn.com\/sports\/?p=342770"},"modified":"2023-08-11T17:43:01","modified_gmt":"2023-08-11T12:13:01","slug":"zee-sony-merger-to-reshape-indian-cricket-broadcasting-landscape","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/sports\/cricket\/zee-sony-merger-to-reshape-indian-cricket-broadcasting-landscape\/","title":{"rendered":"Zee-Sony Merger to reshape Indian cricket broadcasting landscape"},"content":{"rendered":"<p>The anticipated merger of media giants Zee and Sony, effective from 2024, is set to revolutionize cricket broadcasting in India, with a focus on televising International Cricket Council (ICC) events.<\/p>\n<p>The impending merger is expected to bring clarity and stability to the Indian broadcasting industry, pending any legal challenges. This strategic collaboration is predicted to wield a significant impact on the media rights auction for the Board of Control for Cricket in India (BCCI) bilateral rights, scheduled for August 31.<\/p>\n<p>The combined efforts of Zee-Sony are poised to emerge as formidable competitors, posing a real threat to established players like Disney Star and Viacom 18 in the cricket broadcasting market. The merger\u2019s repercussions are anticipated to usher in a new era of cricket broadcasting, with a spotlight on ICC matches and a potential shift in industry dynamics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The anticipated merger of media giants Zee and Sony, effective from 2024, is set to revolutionize cricket broadcasting in India,\u2026<\/p>\n","protected":false},"author":250,"featured_media":29904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3546],"class_list":["post-6997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cricket","tag-bcci"],"reading_time":"1 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/6997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/users\/250"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/comments?post=6997"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/6997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media\/29904"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media?parent=6997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/categories?post=6997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/tags?post=6997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}