The Board of Control for Cricket in India (BCCI) has taken a significant policy shift by permitting consortiums to participate in its bilateral media rights auction.<\/p>\n
This move is a departure from their previous stance and might potentially favor Sony Pictures Network India and Essel Group (Zee Network), who have been pursuing a merger. The combined forces of Sony and Zee could create a formidable entity, potentially leading to increased value for media rights.<\/p>\n
The ITT outlines three key timelines for the auction, and participating firms must ensure incremental bids of at least Rs 1 crore. The upcoming five-year cycle will include 88 games, and the base prices for linear and digital rights are set at Rs 20 crore and Rs 25 crore, respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Board of Control for Cricket in India (BCCI) has taken a significant policy shift by permitting consortiums to participate\u2026<\/p>\n","protected":false},"author":250,"featured_media":29869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3546,3714,1159,3715],"class_list":["post-6962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cricket","tag-bcci","tag-bcci-media-rights","tag-jay-shah","tag-sony-zee"],"reading_time":"1 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/6962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/users\/250"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/comments?post=6962"}],"version-history":[{"count":0,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/6962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media\/29869"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media?parent=6962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/categories?post=6962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/tags?post=6962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}