Alpine could soon bring a very different look to the Formula 1 grid, with luxury fashion giant Gucci set to become the team\u2019s title partner from the 2027 season.<\/p>\n
The reported partnership, which has gathered major attention across Formula 1 and fashion circles, is expected to mark a new era for the Enstone-based team. Along with the title sponsorship, Alpine is also expected to adopt Gucci-inspired colours on its car and teamwear beginning in 2027.<\/p>\n
That would mean a major visual change from Alpine\u2019s recent blue-and-pink identity under current sponsor BWT. Gucci\u2019s signature styling, often linked with black, gold and deep green tones, could give Alpine one of the boldest liveries on the grid.<\/p>\n
The news gained momentum on Wednesday after fresh reports suggested the deal has moved closer to becoming official. If confirmed, Alpine would race under the Gucci Racing Alpine Formula One Team<\/strong> name from 2027, making it one of Formula 1\u2019s most unique commercial partnerships in recent years.<\/p>\n It would also mark a major entry for Gucci into Formula 1 at a time when the sport continues to attract global luxury brands. Formula 1\u2019s rising popularity, especially among younger audiences, has made the championship an increasingly attractive space for fashion and lifestyle companies.<\/p>\n For Alpine, the deal would represent more than just a sponsorship change. A switch in colours and branding would signal a fresh identity heading into Formula 1\u2019s next cycle, with the team looking to build momentum both on and off the track.<\/p>\n The possibility of Gucci colours appearing on an F1 car has already sparked excitement online, with fans imagining how Alpine\u2019s future livery could look once the partnership begins.<\/p>\n While Alpine has not shared full visual details yet, reports indicate 2027 could bring a dramatic redesign and a new image for the team.<\/p>\n If the partnership goes through as expected, Formula 1 may soon welcome one of the most stylish entries the grid has ever seen.<\/p>\n","protected":false},"excerpt":{"rendered":" Alpine could soon bring a very different look to the Formula 1 grid, with luxury fashion giant Gucci set to\u2026<\/p>\n","protected":false},"author":331,"featured_media":52943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[5636,5639,5638,5643,402,5644,5642,5637,5640,5641],"class_list":["post-52942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1","tag-alpine-f1","tag-alpine-gucci-partnership","tag-f1-2027","tag-f1-news","tag-formula-1","tag-formula-1-sponsors","tag-franco-colapinto","tag-gucci","tag-gucci-racing-alpine","tag-pierre-gasly"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/52942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/users\/331"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/comments?post=52942"}],"version-history":[{"count":1,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/52942\/revisions"}],"predecessor-version":[{"id":52944,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/52942\/revisions\/52944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media\/52943"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media?parent=52942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/categories?post=52942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/tags?post=52942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}