{"id":51769,"date":"2026-05-12T18:23:44","date_gmt":"2026-05-12T12:53:44","guid":{"rendered":"https:\/\/www.businessupturn.com\/sports\/?p=51769"},"modified":"2026-05-12T14:48:47","modified_gmt":"2026-05-12T09:18:47","slug":"forget-celebrity-investing-why-yuvraj-singh-runs-the-most-serious-startup-fund-in-all-of-indian-cricket","status":"publish","type":"post","link":"https:\/\/www.businessupturn.com\/sports\/cricket\/forget-celebrity-investing-why-yuvraj-singh-runs-the-most-serious-startup-fund-in-all-of-indian-cricket\/","title":{"rendered":"Forget celebrity investing: why Yuvraj Singh runs the most serious startup fund in all of Indian cricket"},"content":{"rendered":"<div id=\"articles\">\n<div id=\"art-3\" class=\"article visible\">\n<div class=\"article-body\">\n<h2>Why YouWeCan Ventures is different from other celebrity funds<\/h2>\n<p>Most celebrity investors are exactly that: celebrities who invest. Yuvraj Singh has spent a decade trying to be something different. Through YouWeCan Ventures, launched in 2015, he has assembled a genuine multi-sector early-stage portfolio spanning healthcare, wellness, edtech, beauty, logistics, travel, and sportswear \u2014 with the kind of thematic discipline that would be credible on a venture firm\u2019s pitch deck, not just a famous person\u2019s Instagram.<\/p>\n<h2>The portfolio names that prove it<\/h2>\n<p>Healthians, the diagnostics company, lists YouWeCan Ventures as an investor. Earlier bets included EazyDiner, the dining reservation platform, and JetSetGo in private aviation. In 2020, ET reported that YouWeCan\u2019s investment in Wellversed, a functional nutrition startup, valued the company at \u20b9100 crore \u2014 a significant early-stage cheque at a time when few Indian athletes were operating at that level of startup conviction.<\/p>\n<h2>From investor to co-founder: Twiddles<\/h2>\n<p>What makes Yuvraj\u2019s off-field story fresher is Twiddles, the better-for-you snacking brand he co-founded rather than merely backed. As co-founder, he has skin in the operational game \u2014 product development, distribution, brand identity \u2014 not just a name on a cap table. Combined with YouWeCan\u2019s investing activity, it gives him both a passive portfolio and an active consumer brand under the same strategic umbrella.<\/p>\n<h2>Why the themes make personal sense<\/h2>\n<p>The investment themes are remarkably coherent: health diagnostics, nutrition, food, dining, and wellness all cluster around aspiration, performance, and lifestyle improvement. That reflects a worldview shaped by Yuvraj\u2019s own battle with cancer, which gave him an unusually personal lens on healthcare and recovery brands. In a country of celebrity investors, Yuvraj is the one who actually sounds like he belongs in the room.<\/p>\n<\/div>\n<div class=\"pull-quote\">\u201cYuvraj doesn\u2019t just write cheques \u2014 he built an institutional vehicle for doing so. That separates him from nearly every celebrity investor in India.\u201d<\/div>\n<\/div>\n<\/div>\n<div class=\"nav-arrows\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why YouWeCan Ventures is different from other celebrity funds Most celebrity investors are exactly that: celebrities who invest. Yuvraj Singh\u2026<\/p>\n","protected":false},"author":437,"featured_media":51802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[75,5467,5466],"class_list":["post-51769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cricket","tag-yuvraj-singh","tag-yuvraj-singh-brands","tag-yuvraj-singh-investments"],"reading_time":"2 min read","_links":{"self":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/51769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/users\/437"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/comments?post=51769"}],"version-history":[{"count":2,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/51769\/revisions"}],"predecessor-version":[{"id":51803,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/posts\/51769\/revisions\/51803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media\/51802"}],"wp:attachment":[{"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/media?parent=51769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/categories?post=51769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessupturn.com\/sports\/wp-json\/wp\/v2\/tags?post=51769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}