Britannia Marie Gold has unveiled a special edition biscuit pack to honor Indian para-shooter Avani Lekhara, the nation’s first female athlete to win gold at both the Tokyo 2020 and Paris 2024 Paralympic Games. This is the first time in the brand’s history that both the biscuit and packaging have been redesigned to honor a sporting icon, cementing its long-standing philosophy of “Do More. Be More.” Watch the new advertisement below:
Never thought I would shoot at a biscuit but @BritanniaIndLtd changed the size of the Marie Gold biscuit to match the exact size of my target😌 pic.twitter.com/tXMIVPTii7
— Avani Lekhara अवनी_लेखरा PLY (@AvaniLekhara) March 17, 2025
Celebrating excellence and perseverance
Lekhara, who made history with her exceptional marksmanship, expressed her gratitude for the tribute. Avani said that “In shooting, perfection is measured in millimeters. I hope that by holding this biscuit, people understand the immense focus and precision it takes to win at the highest level. I’m honored that Britannia Marie Gold is celebrating this journey and inspiring young girls to aim high.”
Lekhara’s journey has been one of resilience and determination, overcoming challenges to achieve the highest accolades in her sport. Her double gold medals have cemented her status as an inspiration for aspiring athletes, particularly young women in India.
Inspiring generations of women
Siddharth Gupta, general manager of marketing at Britannia Industries, highlighted the brand’s commitment towards empowering women through this initiative. “Britannia Marie Gold has always stood for celebrating the resilience and ambition of women. Avani’s achievement exemplifies what Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history,” he stated.
Recognizing Lekhara’s extraordinary accomplishments, Britannia Marie Gold not only honors a sporting icon but also reinforces the message that perseverance and dedication can break barriers. This initiative is a testament to the power of representation in inspiring future generations of athletes.
