Kelsey Plum, a standout player for the Las Vegas Aces, had to learn patience in her WNBA journey. After making a big splash as a college star at Washington and being picked first overall in the draft, she faced some challenges early on in her professional career.
But those tough times are now behind her. Plum has really come into her own in recent years, earning back-to-back All-Star selections and helping the Aces win championships in both of those seasons.
As her performance on the court has soared, so has her popularity. Plum has become one of the most recognizable players in the WNBA. She’s landed numerous sponsorship deals in addition to her contract with the Aces, further boosting her profile and success both on and off the court.
Kelsey Plum net worth in 2024
Kelsey Plum’s net worth is estimated at around $2 million, much of which comes from endorsement deals. Her visibility and success, which began during her standout college career at Washington, helped her secure a prominent deal with Nike right after she was drafted.
Kelsey Plum contract details
In 2022, Kelsey Plum signed a two-year contract extension with the Las Vegas Aces worth $400,000. Although her early years in the WNBA were a bit rocky, she has really turned things around recently. Over the last two seasons, Plum has made back-to-back All-Star appearances and helped lead the Aces to become one of the top teams in the league.
Kelsey Plum endorsement deals
Kelsey Plum has built a strong roster of endorsement deals that showcase her growing influence both on and off the court:
Under Armour
After being drafted No. 1 overall in the 2017 WNBA Draft, Plum initially signed with Nike. However, she switched to Under Armour in late 2022, following her first All-Star season. Under Armour praised her for embodying qualities like resilience and grit. Plum appreciates that the brand recognizes the untapped potential in women’s sports.
Google Pixel
In 2022, Plum teamed up with Google to promote the Google Pixel phone. She joined forces with Candace Parker and celebrated the partnership by posting a photo taken with the Pixel at the Aces’ championship parade. Plum later appeared in a Google Pixel commercial. Notably, Heat star Jimmy Butler also worked with Google on this campaign in 2023.
Kingmakers Cigars
Plum recently launched her own signature cigar with Kingmakers Cigars, which is set to debut in the summer. This move aligns with her celebration of the Aces’ championships with cigars in 2022 and 2023. She even wore cigar-themed shoes in a game as part of her Under Armour deal.
Skims
Plum appeared in a Skims ad campaign, modeling underwear alongside other WNBA stars like Cameron Brink and Candace Parker. Skims, Kim Kardashian’s brand, has partnered with the WNBA to promote its products.
Target
In April, Plum and her Aces teammate A’ja Wilson promoted Target’s pickleball clothing collection.
LegalZoom
Plum featured in a LegalZoom ad campaign, which also included NBA stars Giannis and Thanasis Antetokounmpo. LegalZoom helps people manage legal tasks affordably and efficiently. Other athletes like JJ Redick and Grant Hill have also been part of LegalZoom’s campaigns.
These endorsement deals highlight Plum’s rising profile and her ability to leverage her success in the WNBA to secure lucrative partnerships.
Kelsey Plum’s other income sources
After being selected as the first overall pick in the 2017 WNBA Draft, Kelsey Plum quickly made a splash in the sports world by signing a major endorsement deal with Nike. However, her star continued to rise, and by 2022, after clinching a championship with the Aces, she made headlines again by switching to Under Armour, a direct competitor to Nike, as reported by Forbes.
In 2020, Plum took on a new role off the court when the University of Arkansas added her to their women’s basketball coaching staff. During that season, the Razorbacks had a successful run, finishing with a 19-9 record, and Plum contributed as a graduate assistant.
In March 2023, Plum made personal news by marrying NFL tight end Darren Waller. The couple had kept their relationship private until announcing their marriage, marking another significant milestone in Plum’s life.
