In any case, there has been a decline in an incentive as opposed to the 19 percent development recorded in 2018, advertisement spends have gone up by 20 percent paying little respect to this being the time of the ICC World Cup.
In India, Cricket and Bollywood are the two major things widely followed by the people. Also, when it comes to the Indian Premier League (IPL), cricket fans go gaga over it. And if the recent reports are to be believed, the Indian Premier League’s brand worth has gone up by 13.5 % to Rs 47,000 crore from Rs 41,800 crore in 2018. According to the report by Duff and Phelps, issued on Thursday.
In any case, there has been a decline in an incentive as opposed to the 19 percent development recorded in 2018, advertisement spends have gone up by 20 percent paying little respect to this being the time of the ICC World Cup.
Varun Gupta, managing director, Asia Pacific Leader for Valuation Services, Duff & Phelps stated, “The league has gradually transitioned from being a startup to being a more mature, stable and professional business model.” Gupta further added, “An increase of 20 percent in advertising revenues this year, and the recently renewed Paytm title sponsorship deal [which has fetched an increase of 58 percent on a per-match basis over the last deal] are testaments to the continued popularity of the IPL.”
Mumbai Indians, in the wake of winning their fourth title, had recorded the most noteworthy valuation of Rs 809 crore. Pursued by Chennai Super Kings at Rs 732 crore.
IPL viewership has additionally exhibited a moving course, with Hotstar breaking its own record twice in this version.
Stay tuned for more updates.