Mercedes Formula 1 team principal and CEO Toto Wolff is reportedly in advanced talks to sell a portion of his 33% stake in the team, according to a report by Sportico on Tuesday. The potential sale, which values the team at around $6 billion, would mark the highest-ever valuation for a Formula 1 franchise.
As per the report, the transaction would involve the sale of a mid-single-digit percentage of Wolff’s holding in Mercedes through an investment in his private holding company. While the identity of the buyer has not been disclosed, the deal — if finalized — would surpass the $4.7 billion valuation from last month’s minority stake sale in McLaren LP, setting a new benchmark in F1 team valuations.
Wolff, who holds a 33% stake in Mercedes alongside INEOS Group and Mercedes-Benz parent company Daimler AG, is expected to retain his role as team principal and CEO.
The 53-year-old Austrian businessman and investor joined Mercedes in 2013 after a successful stint as a shareholder and executive at the Williams F1 team. Under his leadership, Mercedes has dominated Formula 1, winning eight consecutive Constructors’ Championships between 2014 and 2021 and securing multiple Drivers’ Championships with Lewis Hamilton.
The potential deal comes amid a surge in Formula 1’s commercial value and global fan base, driven by Liberty Media’s ownership and the sport’s growing presence in the United States.
Disclaimer: This article is based on publicly available information and media reports. It is intended for informational purposes only and should not be construed as financial advice.
