Viacom18 appoint MS Dhoni as their new brand ambassador | Business Upturn

Viacom18 appoint MS Dhoni as their new brand ambassador

India’s former captain appointed as the brand ambassador for Viacom 18


MS Dhoni, India’s most celebrated cricket captain and four-time IPL champion, was appointed as the brand ambassador of Viacom18 today. As one of the most respected players in cricket, Dhoni will be involved in several network initiatives on JioCinema and Sports18 and his social media accounts. In addition, he will appear in JioCinema’s upcoming IPL campaign as ‘Thala’.

In response to the deal, MS Dhoni said, “I truly believe that watching sports is best enjoyed when you can catch your favourite activity on the go or from the comfort of your own home but with interactivity, choice and personalisation, something that only a digital platform can offer.”

JioCinema is taking the proposition to the next level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and future sports viewing.”


Viacom18 – Sports CEO Anil Jayaraj said, “MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with digital natives, who value authenticity and transparency. “Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced digitally.”