Rage Coffee brings in Virat Kohli as it’s Brand Ambassador

Virat Kohli invests in Sixth Sense Ventures which is backed by Rage Coffee.

Rage Coffee, a Delhi-based FMCG startup, has signed Virat Kohli on as an investor and brand ambassador. Rage Coffee previously secured $5 million in expansion capital in August 2021 as part of its Series A fundraising round sponsored by Sixth Sense Ventures. The business intends to extend its online and physical presence across India, and will use the new funds for marketing and distribution. Rage Coffee plans to use the capital to expand production, create creative new products, and hire top management. Virat Kohli’s devotion to a mindset that encourages a healthy living is in sync with the idea that Rage Coffee supports, according to Bharat Sethi, founder and CEO of Rage Coffee.

“Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment. Rage Coffee and Virat Kohli both share a mutual objective – to strive for excellence,” states Bharat Sethi.

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